What Exactly Is Integrated Marketing?
With the business industry changing regularly, clients are in need of connecting with agencies that are able to adapt to changes and can integrate all available services. Being an integrated……
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Public Relations vs. Digital Marketing: What's the Difference?
…describe your services at lotus823? Specifically, what is the difference between digital marketing and PR? Nancy Kohlreiter: Our services are built to deliver a custom, holistic marketing approach to brand……
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What is Affiliate Marketing?: Q&A with Digital Advertising Strategist, Anthony Berardo
…the merchant), cost-per-install (for apps on mobile devices), and cost-per-download (for software). Although affiliates do run simple pay-per-click or cost-per-impression ad campaigns, it is in the best interest of the……
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Social Media Marketing Tips for the Holiday Season
…the opportunities for sales to spike are endless. The question is: how can you maximize your chances for success by using social media to reach your customers in their natural……
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September Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
…include a variety of new, helpful tools, such as advanced reporting functionality. Instagram Announces New Ad Options for Stories, Including Canvas Ads Instagram is adding more creative options for ad……
April Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
…brands a new opportunity for reaching their ideal audience on social media. LinkedIn Introduces Native Video Support for Company Pages and Sponsored Content In a long-anticipated update, LinkedIn has announced……
lotus823 Co-founder David Hernandez to Speak on Passion at TEDxAsburyPark
…agency offering a dedicated range of services that help increase brand visibility through content marketing, paid search, Amazon marketing, influencer services, digital advertising, public relations, Hispanic marketing and more. Built……
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The New Media Landscape: Adapting PR Fundamentals in a Digital World
…sides of the spectrum, this article resonated strongly with our team, specifically those on the PR side. We took our own step back, thought about our experiences, and discussed what……
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Starting a Web Design Project
…provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.” Basically,……
Essential WordPress Plugins to Install on your Site Now
…traffic came from mobile devices, and by downloading this plugin, you can ensure that mobile visitors are able to access your pages quickly. Did you know that 53% of mobile……
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