…Internet and watched the nature of online platforms, like AOL and Facebook, go from areas for conversational, personal branding to crucial places where businesses must be active to thrive as……
Read On from The Top Three Reasons Why Social Media is Made for Businesses
The connected home is becoming less of a fantasy only seen in The Jetsons and sci-fi movies. During CES 2014, CNET hosted a Connected Home panel speaking about the emergence……
…Be pragmatic and don’t stretch yourself or your resources too thin. Staff & Budget Once you’ve figured out the general size and depth of your social media endeavors, you’ll need……
With the business industry changing regularly, clients are in need of connecting with agencies that are able to adapt to changes and can integrate all available services. Being an integrated……
…describe your services at lotus823? Specifically, what is the difference between digital marketing and PR? Nancy Kohlreiter: Our services are built to deliver a custom, holistic marketing approach to brand……
Read On from Public Relations vs. Digital Marketing: What’s the Difference?
…the merchant), cost-per-install (for apps on mobile devices), and cost-per-download (for software). Although affiliates do run simple pay-per-click or cost-per-impression ad campaigns, it is in the best interest of the……
Read On from What is Affiliate Marketing?: Q&A with Digital Advertising Strategist, Anthony Berardo
…the opportunities for sales to spike are endless. The question is: how can you maximize your chances for success by using social media to reach your customers in their natural……
Read On from Social Media Marketing Tips for the Holiday Season
…include a variety of new, helpful tools, such as advanced reporting functionality. Instagram Announces New Ad Options for Stories, Including Canvas Ads Instagram is adding more creative options for ad……
…brands a new opportunity for reaching their ideal audience on social media. LinkedIn Introduces Native Video Support for Company Pages and Sponsored Content In a long-anticipated update, LinkedIn has announced……
…agency offering a dedicated range of services that help increase brand visibility through content marketing, paid search, Amazon marketing, influencer services, digital advertising, public relations, Hispanic marketing and more. Built……
Read On from lotus823 Co-founder David Hernandez to Speak on Passion at TEDxAsburyPark
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
