…follower counts, but the ones with the strongest sense of community. When brands prioritize connection over reach, they create spaces where audiences feel valued, heard, and invested. Share this:……
Read On from Building Community Over Followers: The New Social KPI
…Internet and watched the nature of online platforms, like AOL and Facebook, go from areas for conversational, personal branding to crucial places where businesses must be active to thrive as……
Read On from The Top Three Reasons Why Social Media is Made for Businesses
The connected home is becoming less of a fantasy only seen in The Jetsons and sci-fi movies. During CES 2014, CNET hosted a Connected Home panel speaking about the emergence……
…Be pragmatic and don’t stretch yourself or your resources too thin. Staff & Budget Once you’ve figured out the general size and depth of your social media endeavors, you’ll need……
With the business industry changing regularly, clients are in need of connecting with agencies that are able to adapt to changes and can integrate all available services. Being an integrated……
…describe your services at lotus823? Specifically, what is the difference between digital marketing and PR? Nancy Kohlreiter: Our services are built to deliver a custom, holistic marketing approach to brand……
Read On from Public Relations vs. Digital Marketing: What’s the Difference?
…the merchant), cost-per-install (for apps on mobile devices), and cost-per-download (for software). Although affiliates do run simple pay-per-click or cost-per-impression ad campaigns, it is in the best interest of the……
Read On from What is Affiliate Marketing?: Q&A with Digital Advertising Strategist, Anthony Berardo
…the opportunities for sales to spike are endless. The question is: how can you maximize your chances for success by using social media to reach your customers in their natural……
Read On from Social Media Marketing Tips for the Holiday Season
…include a variety of new, helpful tools, such as advanced reporting functionality. Instagram Announces New Ad Options for Stories, Including Canvas Ads Instagram is adding more creative options for ad……
…brands a new opportunity for reaching their ideal audience on social media. LinkedIn Introduces Native Video Support for Company Pages and Sponsored Content In a long-anticipated update, LinkedIn has announced……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
