…building and product/brand awareness. Conferences: Conferences are hosted to bring together a large group of people and discuss big ideas or share important information. These events tend to lean heavily……
Read On from 3 Things to Consider When Choosing Trade Shows and Events
…additional people by being featured in media outlets covering the show. But, if you don’t communicate with the media properly, your chances of that added exposure will be lessened. The……
Read On from Media Training for Trade Shows: Why It’s Important
We’ve discussed best practices for social media marketing and advertising. However, how often do businesses actually follow these practices? We are going to take a look at some of the……
…to all the consumer electronics, housewares, and pet trade shows and events we have to look forward to in 2023! Consumer Electronics Show (CES) January 5-8, 2023, Las Vegas,……
Read On from Your 2023 Trade Show Guide: CE, Housewares, & Pets
…the agency world. I just presented my students last week, and I said, there are two key pieces to agency life. One is client services and serving your client at……
Read On from Chase After The Dream, Don’t Chase After The Money
2022 was another successful year for both our team and our clients. As an integrated marketing agency, we offer our partners a full range of services, including public relations, influencer……
Read On from 2022 Year in Review: How Our Clients Reached Over 48 Billion People
Public relations agency lotus823 has been chosen by iWatchz for integrated PR and SEM services. Premier PR and SEM Services to Begin iWatchz selects lotus823 for integrated PR and SEM……
Read On from Public Relations Agency lotus823 Secures Contract With iWatchz
FACT: “every day people Pin about 1.5 million places, and there are more than 750 million Pins of these destinations on Pinterest.” (Oh, How Pinteresting). On November 20, Pinterest introduced……
Read On from How-To Use Pinterest Place Pins for Geo-Targeted Social Media Marketing Campaigns
…and social media techniques alongside an array of digital marketing services designed to highlight the brand’s history and expertise. To learn more about our services, please visit: https://www.lotus823.com/services/our-approach/. Share this:……
…media gatekeepers to disseminate your message and reach your audiences is becoming a thing of the past. Today it’s critical for brands to recognize that a well-rounded digital strategy consisting……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
