…to all the consumer electronics, housewares, and pet trade shows and events we have to look forward to in 2023! Consumer Electronics Show (CES) January 5-8, 2023, Las Vegas,……
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…the agency world. I just presented my students last week, and I said, there are two key pieces to agency life. One is client services and serving your client at……
Read On from Chase After The Dream, Don’t Chase After The Money
2022 was another successful year for both our team and our clients. As an integrated marketing agency, we offer our partners a full range of services, including public relations, influencer……
Read On from 2022 Year in Review: How Our Clients Reached Over 48 Billion People
Public relations agency lotus823 has been chosen by iWatchz for integrated PR and SEM services. Premier PR and SEM Services to Begin iWatchz selects lotus823 for integrated PR and SEM……
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FACT: “every day people Pin about 1.5 million places, and there are more than 750 million Pins of these destinations on Pinterest.” (Oh, How Pinteresting). On November 20, Pinterest introduced……
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…and social media techniques alongside an array of digital marketing services designed to highlight the brand’s history and expertise. To learn more about our services, please visit: https://www.lotus823.com/services/our-approach/. Share this:……
…media gatekeepers to disseminate your message and reach your audiences is becoming a thing of the past. Today it’s critical for brands to recognize that a well-rounded digital strategy consisting……
…a stir within the various streaming services offered. Pinterest revamped its marketing tactics, creating several different personas in hopes of attracting more brands to work with the platform, while Google……
Alesis engages lotus823 for strategic search engine optimization and PR consulting. Integrated PR Consulting and SEO Services Begin SEM firm lotus823 has been selected to provide search engine optimization and……
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…McDonalds. Heather Hewitt takes a closer look at some of the most memorable Halloween marketing campaigns from recent years. Let’s Get Social – Best Practices 101 When it comes……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
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