…we were required to build agency services onto those relationships. So, we’ve spent the last, God, it’s three-plus years now, essentially, evangelizing what we at Media Horizons do in helping……
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…you’re not taking chances, and you’re not failing, then you know, it’s just part of life, and you really have to take risks and have to take chances, whether it’s……
…as VP of lotus823; and Blair Hunter Grant as Senior Account Manager. This acquisition reinforces the leadership position of both companies and will considerably strengthen the services they are able……
Reading sparks creativity and fosters the mind with new ideas. Because books can have such an impact on our lives, we asked our team members which pieces of literature or……
…for easy viewing on mobile devices and increase the time limit from 60 seconds in the Instagram feed to up to 60 minutes when published to IGTV. Facebook Removes Trending……
…to mimic the sun cycle. This technology extends the shelf life of fruits and vegetables while retaining as many vitamins as possible. These innovative appliances allow consumers to save time……
…before. There are, of course, tried and true marketing tactics for consumer electronics products, including experiential marketing and attending the world’s largest consumer electronics show, CES. But how can tech……
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…avoid potential trouble when selecting images for your post. At the very core of any content marketing strategy you will find a framework of content pieces, and perhaps the most……
…building and product/brand awareness. Conferences: Conferences are hosted to bring together a large group of people and discuss big ideas or share important information. These events tend to lean heavily……
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…additional people by being featured in media outlets covering the show. But, if you don’t communicate with the media properly, your chances of that added exposure will be lessened. The……
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Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
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Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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