…Launched Ad-Supported Music Services for Their Smart Speakers This month, both Amazon and Google launched music-streaming apps with one catch – exclusivity for their respective smart speaker devices. These two……
…you to manage your preferences across all your Meta accounts from one place. The Accounts Center can be found in the settings menu on Facebook, Instagram, and Messenger. Once in……
Read On from January Highlights: Digital Marketing & Industry News
…led to cluttered and intrusive ad experiences on websites, causing audiences to ignore ads. Attention is now emerging as the successor to viewability, focusing on whether consumers notice and engage……
Read On from August Highlights: Digital Marketing and Industry News
…when you use our Service and the choices you have associated with that data. We use your data to provide and improve the Service. By using the Service, you agree……
…are an abundance of credible news sources out there to choose from. The method(s) that you prefer to receive this information will determine which sources you find most useful. Here……
Read On from Don’t Live Under a Rock: A PR Specialist’s Tips on How to Stay Informed
At lotus823, experiential marketing is a focal point within our integrated strategies. It offers our clients the opportunity to fully connect with their audiences through experiences. And those audiences are……
Read On from Experience It: The Top Experiential Events of 2015
…annual trade exhibition in Chicago sets the housewares industry benchmark for product innovation, market trends, and business practices. More than 2,200 exhibitors from six continents display the latest, most innovative……
Read On from The Road to the 2018 International Home + Housewares Show
…your website. Influencer consideration to encourage people to explore your products or services. Build awareness to maximize exposure and reach new audiences/customers. Promote apps to increase installs and interaction within……
Read On from Google Search Ads: Everything You Need to Know to Get Started
…health while considering individual needs, lifestyles, and preferences. Alcohol Wellness The alcohol industry is taking inspiration from popular wellness practices. As consumers continue to take care of their mental……
…we were required to build agency services onto those relationships. So, we’ve spent the last, God, it’s three-plus years now, essentially, evangelizing what we at Media Horizons do in helping……
Read On from And the Cat’s in the Cradle and the Silver Spoon
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
Read On from Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
