If You Fail to Plan, You Plan to Fail
…that are helping to kind of nudge you in the right direction. But essentially, you have free choice to kind of make your own path and make your own choices.……
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The World of Wellness: Insight Trends for 2024
…realm of wellness! Breathe Easy In an age where our homes have evolved into multifunctional spaces serving as offices, playgrounds, and sanctuaries, achieving a sense of tranquility within our……
5 Key Ways AI Will Impact Public Relations As We Know It
…By analyzing individual preferences, behaviors, and demographics, AI can help us tailor messages to specific target audiences. This level of personalization enhances engagement and builds stronger connections between organizations and……
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The World's Gonna Know Your Name
…just about getting products on the shelf, it’s about creating lasting, profitable partnerships with retailers, Yohan’s expertise extends to every corner of retail merchandising, including the nuances of online and……
October Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
…the platform. Facebook Introduces New Custom Audiences for More Powerful Ad Targeting Options Facebook is rolling out new Custom Audience options that will give advertisers more powerful targeting options. For……
Social Media Advertising Best Practices: Pinterest
With 322 million monthly users, there is certainly a population to be reached by marketers on Pinterest. Considering we’ve already covered our top tips for marketing on Facebook, Twitter, Instagram,……
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How to Vet Influencers: Tips and Best Practices
In 2022, the influencer market is projected to expand to a $16.4 billion industry. It seems like more consumers are turning to social media every day and unknowingly are being……
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Marketing Insights into the Fast-Growing Smart Home Industry
…brands transition into the smart home arena and connect with their audiences. Targeted Marketing Targeted marketing is an oldie, but goodie when it comes to reaching the right people. When……
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January Digital Marketing Roundup: Starting 2016 Off Right
…full swing, we’re ready to continue to leverage the exciting opportunity of a new year. Let’s take a look at some of January’s hot digital marketing topics: CES 2016 Recap……
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Working Remotely as a Manager: Tips for the New Normal
For our second installment in our work from home best practices and guidelines series, we are sharing the perspective of our leaders – the managers at lotus823! Our talented managers……
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