…the commonality that I found is that I am a natural-born curator. I am a curator of people, of experiences of music, of data, of information, of news, I’m naturally……
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…that are helping to kind of nudge you in the right direction. But essentially, you have free choice to kind of make your own path and make your own choices.……
…realm of wellness! Breathe Easy In an age where our homes have evolved into multifunctional spaces serving as offices, playgrounds, and sanctuaries, achieving a sense of tranquility within our……
…By analyzing individual preferences, behaviors, and demographics, AI can help us tailor messages to specific target audiences. This level of personalization enhances engagement and builds stronger connections between organizations and……
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…just about getting products on the shelf, it’s about creating lasting, profitable partnerships with retailers, Yohan’s expertise extends to every corner of retail merchandising, including the nuances of online and……
…the platform. Facebook Introduces New Custom Audiences for More Powerful Ad Targeting Options Facebook is rolling out new Custom Audience options that will give advertisers more powerful targeting options. For……
With 322 million monthly users, there is certainly a population to be reached by marketers on Pinterest. Considering we’ve already covered our top tips for marketing on Facebook, Twitter, Instagram,……
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In 2022, the influencer market is projected to expand to a $16.4 billion industry. It seems like more consumers are turning to social media every day and unknowingly are being……
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…brands transition into the smart home arena and connect with their audiences. Targeted Marketing Targeted marketing is an oldie, but goodie when it comes to reaching the right people. When……
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…full swing, we’re ready to continue to leverage the exciting opportunity of a new year. Let’s take a look at some of January’s hot digital marketing topics: CES 2016 Recap……
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Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
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Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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