…offline. Whether comprised of friends or followers, social networking sites (SNS) have audiences. These audiences are made up of individuals who view, react, and engage with shared content. Platforms such……
Read On from Social Media Personas | Reality vs. Online Identities
…mistakes and business practices, including sourcing, production, and corporate social responsibility initiatives. Listen as Much as You Speak: Seek and integrate consumer feedback into practices, showcasing how it influences product……
Read On from Building Brand Authenticity: How Transparency on Social Media Can Drive Engagement
…luxury brands around the world. Products showcased are from various categories, including photography, home & business electronics, health & wellness, automotive, accessories, mobile devices, tablets, home audio, high-end appliances, smart……
Read On from Upcoming Consumer Electronics Events To Look Out For
…at your audience is the name of the game. To truly know and understand your audience, you must figure out what motivates them and what influences their purchasing decisions. The……
Read On from Content Marketing Intelligence: Why Knowing Your Audience is Crucial to Your Success
…craft messaging that directly meets each particular audience’s unique perspective. For example, you would highlight different features of a countertop appliance for tech-related media than you would for home and……
Read On from Countdown to Launch! Planning and Executing a Successful Product Launch
…a commission when a sale is made from the affiliate program. This type of marketing allows your brand to target and reach new audiences other than your own. Tips……
…audiences, all while reaching the campaigns main goal. By being true to the brand and taking the steps to personalize the content to best suit the brands’ needs, the campaign……
Read On from Advertising on TikTok: Tips for a Successful Ad Campaign
…the horizon, it will likely make its debut at CES. The 2016 show broke attendance records and this year’s CES is on track to break even more. What kind of……
…attendees had a lot of CES planning, scheduling and marketing to do in preparation for CES 2013. Check out Jessie Barrett’s tips for first time attendees at CES 2014 and……
Read On from Integrated Marketing Monthly Roundup – February 2013
…interactive online experiences Experiential marketing is all about getting people involved in a fun and creative way, so why not try casting a wider net with online experiences. How about……
Read On from 5 Tips for Experiential Marketing in the Digital Age
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
July 14, 2025
January 2026 may seem far off now, but if you’re attending The Consumer Electronics Show next year as an exhibitor, starting your CES marketing strategy today is highly recommended. Here are some opportunities you should hop on now so that you don’t miss out. 3 CES Marketing Opportunities to Hop On Now 1. CES...
Read On from Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
