…mistakes and business practices, including sourcing, production, and corporate social responsibility initiatives. Listen as Much as You Speak: Seek and integrate consumer feedback into practices, showcasing how it influences product……
Read On from Building Brand Authenticity: How Transparency on Social Media Can Drive Engagement
…luxury brands around the world. Products showcased are from various categories, including photography, home & business electronics, health & wellness, automotive, accessories, mobile devices, tablets, home audio, high-end appliances, smart……
Read On from Upcoming Consumer Electronics Events To Look Out For
…at your audience is the name of the game. To truly know and understand your audience, you must figure out what motivates them and what influences their purchasing decisions. The……
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…craft messaging that directly meets each particular audience’s unique perspective. For example, you would highlight different features of a countertop appliance for tech-related media than you would for home and……
Read On from Countdown to Launch! Planning and Executing a Successful Product Launch
…a commission when a sale is made from the affiliate program. This type of marketing allows your brand to target and reach new audiences other than your own. Tips……
…audiences, all while reaching the campaigns main goal. By being true to the brand and taking the steps to personalize the content to best suit the brands’ needs, the campaign……
Read On from Advertising on TikTok: Tips for a Successful Ad Campaign
…the horizon, it will likely make its debut at CES. The 2016 show broke attendance records and this year’s CES is on track to break even more. What kind of……
…attendees had a lot of CES planning, scheduling and marketing to do in preparation for CES 2013. Check out Jessie Barrett’s tips for first time attendees at CES 2014 and……
Read On from Integrated Marketing Monthly Roundup – February 2013
…interactive online experiences Experiential marketing is all about getting people involved in a fun and creative way, so why not try casting a wider net with online experiences. How about……
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…custom audiences, and lookalike audiences would be challenging to form, as their accuracy may not be as effective as it once was. Facebook Another factor is if Facebook did face……
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LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
