Roborock’s Strategic Public Relations Strategy

Roborock’s Strategic Public Relations Strategy

Public Relations Industry: Robotics & HousewaresTimeline: 1 year In just one year, lotus823 secured over 39 billion media impressions in top-tier media outlets. The placements include full-product reviews, round-up inclusions, and deal coverage surrounding...
ECOVACS Integrated Marketing

ECOVACS Integrated Marketing

Integrated Marketing Industry: Robotics, Smart HomeTimeline: 1.5 years lotus823’s efforts played a pivotal role in ECOVACS’ breakthrough in the U.S. market. During our partnership, ECOVACS: Became a household name through regular presence in top-target media contacts...
Audio-Technica Public Relations

Audio-Technica Public Relations

Public Relations Industry: AudioTimeline: 1 year Over a 12-month period, lotus823 secured media placements in top-tier publications such as YAHOO!, Rolling Stone, Engadget, Tech Radar, The Verge, New York Post, Forbes, Tom’s Guide, and more for a combined total reach...
Clorox Public Relations

Clorox Public Relations

Public Relations Industry: HousewaresTimeline: 1 year Over the course of the partnership with Clorox in 2022, lotus823 secured a total of 29 sample requests, and landed 1,648,471,300 media impressions across 25 top-tier published articles including Forbes, USA Today,...
Peerless-AV B2C Public Relations

Peerless-AV B2C Public Relations

Public Relations Industry: ElectronicsTimeline: 3 months The Neptune Partial Sun Series saw a total of 64,845,916 earned media impressions across 15 published articles. The team saw three features in Popular Mechanics within the same month of the launch, officially...
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