Public Relations

Industry: Robotics & Housewares
Timeline: 1 year

In just one year, lotus823 secured over 39 billion media impressions in top-tier media outlets. The placements include full-product reviews, round-up inclusions, and deal coverage surrounding Roborock’s entire catalog. In addition, lotus823’s efforts resulted in over 10 award wins.

Over a 12-month period, the team secured media placements in top-tier media outlets including People, The Verge, Bustle, Digital Trends, Better Homes & Gardens, CBS News, and more for a combined total media impression of over 39 billion.

Total Media Hits

Total Media Impressions

The Challenge

lotus823 assisted Roborock in furthering its brand awareness through a strategic public relations strategy that highlighted the brand’s catalog of smart robot and stick vacuums. 

Roborock is committed to creating innovative home cleaning devices that improve the lives of its customers. To assist the brand in reaching its goals, lotus823 launched a comprehensive Public Relations strategy that targeted outlets in the lifestyle, housewares, and technology industries. The strategy surrounded Roborock’s full product suite and brand, as well as deals.

The Strategy

strategic public relations strategy

Throughout the 12-month partnership, lotus823 curated extensive lists of cleaning and technology editors and coordinated numerous sample requests to help generate overall brand awareness.

To further Roborock’s general brand recognition and status, lotus823 drafted award submissions and press releases on behalf of the brand that highlighted everything from new product launches, timely blogs and newsroom content that positioned Roborck as a thought leader in the industry.

To keep up with the ever-changing public relations industry, lotus823 consistently recognized new opportunities for the brand that furthered the brand’s goals.

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