Timeline: 1 year
Over the course of the partnership with Clorox in 2022, lotus823 secured a total of 29 sample requests, and landed 1,648,471,300 media impressions across 25 top-tier published articles including Forbes, USA Today, SELF, CNET, and more.
In addition, lotus823 coordinated Clorox’s presence at the lotus823 Smart Living Showcase in New York City where representatives had the opportunity to speak with media from top-tier outlets, such as Good Housekeeping, Techlicious, CNET, and more.
Total Media Hits
Total Media Impressions
Clorox, a leader in the cleaning industry, launched a new line of air purifiers, which provided the opportunity for the brand to also be positioned as a leader in the air purifier industry. lotus823 set out to complete this objective with a strategic public relations campaign to coincide with the launch and throughout 2022.
lotus823 constructed a well-rounded strategy to focus on three main categories: the existing line of Clorox Air Purifiers, thought leadership surrounding air purifiers, and the launch of the new Alexa-Enabled Air Purifier lineup. To position Clorox as a leader in the air purifier space, lotus823 handled multiple efforts including consistent media outreach, award submissions, and in-person events.
Clorox’s line of air purifiers targeted consumers across a variety of different audiences, allowing lotus823 to identify relevant pitch opportunities and media outlets with audiences such as men’s and women’s lifestyle, health and wellness, parenting, consumer tech, home appliances, and more.