I’ve said it once and I’ll say it again: for the most part, the things I do on a daily basis as a public relations professional I was never taught in college. Sure, I mastered AP style and press releases in school, but most of the tactical components of public relations are learned through hands-on…
Read On from PR 101: Tricks of the Trade You Don’t Learn in School
If you’ve already heard of Google Places and Google+ Local, then you’ll be happy to know that you’re already somewhat in the know about Google My Business. But, as with any change that Google makes, it is never just a name change. Let’s go through the difference between Google My Business, Google Places for Business,…
With the business industry changing regularly, clients are in need of connecting with agencies that are able to adapt to changes and can integrate all available services. Being an integrated marketer means knowing the importance of using strategies such as public relations, social media, and content marketing are the keys to successfully achieving a client’s ultimate goal. The…
It’s October and for most that means you’re finally settling into “back to school” mode. With every crisp fall, companies are entertaining us with their new marketing and social media campaigns. Then of course, there are the classics that we can never forget. We’d like to welcome you to a new kind of series here…
It seems numerous social media outlets and the Internet are the proven “go-to” and reliable news source for most, but which sources are actually here to stay? There’s one online strategy that can benefit many companies and give them something they strive for – an edge. Blogging. There are myths that could cloud someone’s perception…
Can you believe it’s already October? We can’t! Lets take a quick look back on September’s digital marketing blogs….
Lets face it; the day where marketing via print materials were a company’s main focus is long gone. As PR agencies send press releases through email and prefer digital media kits to mailing hefty brochures, does this mean you should take the idea of traditional print marketing and advertising completely out of your strategy? Actually,…
Read On from Traditional vs. Digital Marketing: Finding the Happy Medium
The consumer electronics industry is always bursting with new and exciting products, and the best place to see these innovations is at CE tradeshows. Below are some of the can’t miss shows coming up: The Luxury Technology Show: October 15, 2014 | Los Angeles, CA Attendees of the Luxury Technology Show are introduced to the…
Read On from Upcoming Consumer Electronics Events To Look Out For
Have you hit a creative block? Or maybe just need some inspiration to help get you through your day? TED Talks often help me when I’m facing a challenge, be it at work or in my personal life. TED is a non-profit organization devoted to “ideas worth spreading.” They offer up some amazing knowledge from…
Read On from Need Some Inspiration? Top TED Talks for Marketers and PR Pros
Prior to joining lotus823, I worked for a large, global PR agency where my colleagues were based in San Francisco, Chicago, Boston, and Washington, D.C. While I had the chance to meet most of my teammates in-person, there were a few I never met face-to-face, including my direct manager. When I joined lotus823, I entered…
Read On from A Day in the Life of a PR Pro – East Coast vs. West Coast
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
