‘Tis the season of giving thanks, spending time with family, and of course the most stressful time of year for brands to unveil their biggest campaigns yet as they try to catch the attention of holiday shoppers. From Facebook to Instagram and of course Pinterest, thousands of brands big and small are struggling for the…
Read On from Top Thanksgiving Campaigns from Big Name Brands
I’ve said it once and I’ll say it again: for the most part, the things I do on a daily basis as a public relations professional I was never taught in college. Sure, I mastered AP style and press releases in school, but most of the tactical components of public relations are learned through hands-on…
Read On from PR 101: Tricks of the Trade You Don’t Learn in School
If you’ve already heard of Google Places and Google+ Local, then you’ll be happy to know that you’re already somewhat in the know about Google My Business. But, as with any change that Google makes, it is never just a name change. Let’s go through the difference between Google My Business, Google Places for Business,…
With the business industry changing regularly, clients are in need of connecting with agencies that are able to adapt to changes and can integrate all available services. Being an integrated marketer means knowing the importance of using strategies such as public relations, social media, and content marketing are the keys to successfully achieving a client’s ultimate goal. The…
It’s October and for most that means you’re finally settling into “back to school” mode. With every crisp fall, companies are entertaining us with their new marketing and social media campaigns. Then of course, there are the classics that we can never forget. We’d like to welcome you to a new kind of series here…
It seems numerous social media outlets and the Internet are the proven “go-to” and reliable news source for most, but which sources are actually here to stay? There’s one online strategy that can benefit many companies and give them something they strive for – an edge. Blogging. There are myths that could cloud someone’s perception…
Can you believe it’s already October? We can’t! Lets take a quick look back on September’s digital marketing blogs….
Lets face it; the day where marketing via print materials were a company’s main focus is long gone. As PR agencies send press releases through email and prefer digital media kits to mailing hefty brochures, does this mean you should take the idea of traditional print marketing and advertising completely out of your strategy? Actually,…
Read On from Traditional vs. Digital Marketing: Finding the Happy Medium
The consumer electronics industry is always bursting with new and exciting products, and the best place to see these innovations is at CE tradeshows. Below are some of the can’t miss shows coming up: The Luxury Technology Show: October 15, 2014 | Los Angeles, CA Attendees of the Luxury Technology Show are introduced to the…
Read On from Upcoming Consumer Electronics Events To Look Out For
Have you hit a creative block? Or maybe just need some inspiration to help get you through your day? TED Talks often help me when I’m facing a challenge, be it at work or in my personal life. TED is a non-profit organization devoted to “ideas worth spreading.” They offer up some amazing knowledge from…
Read On from Need Some Inspiration? Top TED Talks for Marketers and PR Pros
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
