Summer has come to an end but the content never stops. Check out our PR and digital marketing news, tips and advice from August 2014….
PR and Digital Marketing Roundup – August 2014
#TBT: Apple’s Latest and Greatest Throughout the Years
It’s the moment we’ve all been waiting for. The latest iPhone will soon arrive. Or, we’re awaiting getting the last iPhone free with an upgrade. Apple’s surely hooked us. And, we’re always waiting with baited breath. Tech moves a mile a minute. It’s easy to forget how far we’ve come: 2000 “Apple® today introduced a…
Read On from #TBT: Apple’s Latest and Greatest Throughout the Years
PR Strategies That Work for B2B and B2C Clients
As a public relations and content marketing agency, we develop strategies for both B2C (business to consumer) and B2B (business to business) brands with a wide range of products and services from consumer electronics to AV solutions. While many people would consider B2C and B2B communications to be quite different and incompatible, our experience has…
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Recipe for Social Media Marketing Success
lotus823 is excited to announce the beginning of our guest blogger series! This is our first installment and we’re glad you’re here to be a part of it. To see all of our posts from our guest bloggers click here. If you would like to be a guest blogger for The lotus Position click here. …
Maximizing Your Facebook Organic Reach
A lot has changed since the original Facebook debuted in 2004. It seems that even a lot has changed since last year. Back in May and June of this year there was uproar among marketers and brands about organic reach drastically dropping. So why was it dropping? Brian Boland, Vice President of Ads Product Marketing…
The Elements of Planning a Media Event
Recently, I had the opportunity to plan a product launch event for one of our clients, and while stressful at times, I loved being part of the process. Now that the event is complete, and deemed a success by both the client and the media, I am able to reflect and share my recipe for…
The Art of Content Marketing
We are loaded with content on a daily basis. It’s a marketer’s job to create fresh, engaging material that breaks through the clutter and helps your brand earn the consumers’ trust. So what does this mean for content marketers? We need to get creative. Sometimes you need to let go of traditional thinking and latch…
lotus823 Announces Christine Rochelle’s New Role as Director of Digital Marketing & Operations
We are thrilled to announce that Christine Rochelle has been promoted to Director of Digital Marketing & Operations. Congratulations, Christine! In her new position, Christine will lead the digital marketing strategy efforts across all client teams, defining the strategic framework of a client plan by utilizing content, social media, and SEO tactics. Christine’s strengths in…
Social Media Experiment: Foodies Take Over Applebee’s Instagram
The reality is that Applebee’s and I tend to have a very different overall definition of what “a foodie” is in general. The good news is that there is definitely one aspect of the Applebee’s foodie definition and mine that we strongly agree on… While dining, a true foodie in this day and age enjoys…
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On-Site Support: How To Rock A Trade Show
Throughout the past year, I’ve had the opportunity to work directly with clients both off-site and on. In the office I am working daily to maintain accounts through monitoring for media coverage, to writing press releases, to managing social media communities and any other assignments that come my way. Off-site functions are an entirely different…
