Can you believe it’s already October? We can’t! Lets take a quick look back on September’s digital marketing blogs….
September’s Digital Marketing Roundup
Traditional vs. Digital Marketing: Finding the Happy Medium
Lets face it; the day where marketing via print materials were a company’s main focus is long gone. As PR agencies send press releases through email and prefer digital media kits to mailing hefty brochures, does this mean you should take the idea of traditional print marketing and advertising completely out of your strategy? Actually,…
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Upcoming Consumer Electronics Events To Look Out For
The consumer electronics industry is always bursting with new and exciting products, and the best place to see these innovations is at CE tradeshows. Below are some of the can’t miss shows coming up: The Luxury Technology Show: October 15, 2014 | Los Angeles, CA Attendees of the Luxury Technology Show are introduced to the…
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Need Some Inspiration? Top TED Talks for Marketers and PR Pros
Have you hit a creative block? Or maybe just need some inspiration to help get you through your day? TED Talks often help me when I’m facing a challenge, be it at work or in my personal life. TED is a non-profit organization devoted to “ideas worth spreading.” They offer up some amazing knowledge from…
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A Day in the Life of a PR Pro – East Coast vs. West Coast
Prior to joining lotus823, I worked for a large, global PR agency where my colleagues were based in San Francisco, Chicago, Boston, and Washington, D.C. While I had the chance to meet most of my teammates in-person, there were a few I never met face-to-face, including my direct manager. When I joined lotus823, I entered…
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PR and Digital Marketing Roundup – August 2014
Summer has come to an end but the content never stops. Check out our PR and digital marketing news, tips and advice from August 2014….
#TBT: Apple’s Latest and Greatest Throughout the Years
It’s the moment we’ve all been waiting for. The latest iPhone will soon arrive. Or, we’re awaiting getting the last iPhone free with an upgrade. Apple’s surely hooked us. And, we’re always waiting with baited breath. Tech moves a mile a minute. It’s easy to forget how far we’ve come: 2000 “Apple® today introduced a…
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PR Strategies That Work for B2B and B2C Clients
As a public relations and content marketing agency, we develop strategies for both B2C (business to consumer) and B2B (business to business) brands with a wide range of products and services from consumer electronics to AV solutions. While many people would consider B2C and B2B communications to be quite different and incompatible, our experience has…
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Recipe for Social Media Marketing Success
lotus823 is excited to announce the beginning of our guest blogger series! This is our first installment and we’re glad you’re here to be a part of it. To see all of our posts from our guest bloggers click here. If you would like to be a guest blogger for The lotus Position click here. …
Maximizing Your Facebook Organic Reach
A lot has changed since the original Facebook debuted in 2004. It seems that even a lot has changed since last year. Back in May and June of this year there was uproar among marketers and brands about organic reach drastically dropping. So why was it dropping? Brian Boland, Vice President of Ads Product Marketing…
