A lot has changed since the original Facebook debuted in 2004. It seems that even a lot has changed since last year. Back in May and June of this year there was uproar among marketers and brands about organic reach drastically dropping. So why was it dropping? Brian Boland, Vice President of Ads Product Marketing…
Recently, I had the opportunity to plan a product launch event for one of our clients, and while stressful at times, I loved being part of the process. Now that the event is complete, and deemed a success by both the client and the media, I am able to reflect and share my recipe for…
We are loaded with content on a daily basis. It’s a marketer’s job to create fresh, engaging material that breaks through the clutter and helps your brand earn the consumers’ trust. So what does this mean for content marketers? We need to get creative. Sometimes you need to let go of traditional thinking and latch…
We are thrilled to announce that Christine Rochelle has been promoted to Director of Digital Marketing & Operations. Congratulations, Christine! In her new position, Christine will lead the digital marketing strategy efforts across all client teams, defining the strategic framework of a client plan by utilizing content, social media, and SEO tactics. Christine’s strengths in…
The reality is that Applebee’s and I tend to have a very different overall definition of what “a foodie” is in general. The good news is that there is definitely one aspect of the Applebee’s foodie definition and mine that we strongly agree on… While dining, a true foodie in this day and age enjoys…
Read On from Social Media Experiment: Foodies Take Over Applebee’s Instagram
Throughout the past year, I’ve had the opportunity to work directly with clients both off-site and on. In the office I am working daily to maintain accounts through monitoring for media coverage, to writing press releases, to managing social media communities and any other assignments that come my way. Off-site functions are an entirely different…
It’s usually true that the early bird gets the worm. At lotus823, we concur with this saying, especially when we start to think about holiday gift guide pitching. If you’ve ever worked at a public relations agency then you understand the stresses holiday gift guides can bring to your team starting in the warm months…
A place to connect with more than 300 million members, LinkedIn is the world’s largest professional social network and last Tuesday morning, they took a big step in boosting their social media marketing skills on their resume. As with all my social media, I hop on in the morning and give each network a scan to…
Read On from Marketing Yourself with LinkedIn’s Mobile Update
Award-winning PR and Digital Marketing Agency Selected by Knomo for PR, social media and branding services. lotus823, a PR and digital marketing agency based in New Jersey, is proud to announce a new client partnership with Knomo, a London-based brand that designs and markets stylish bags and cases that organize and protect digital accessories designed…
Read On from lotus823 Welcomes Addition of Knomo to Client Roster
The landscape of the ’24 Hour News Cycle’ changed forever when social media came to be. Traditional news reporting outlets are quickly losing ground to the convenience and immediacy of social media in our always-connected world. World news – whether it’s good, bad, or ugly, can be disseminated in a matter of minutes with the…
Read On from How Social Media Disrupted the 24-Hour News Cycle
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
