Throughout the past year, I’ve had the opportunity to work directly with clients both off-site and on. In the office I am working daily to maintain accounts through monitoring for media coverage, to writing press releases, to managing social media communities and any other assignments that come my way. Off-site functions are an entirely different…
It’s usually true that the early bird gets the worm. At lotus823, we concur with this saying, especially when we start to think about holiday gift guide pitching. If you’ve ever worked at a public relations agency then you understand the stresses holiday gift guides can bring to your team starting in the warm months…
A place to connect with more than 300 million members, LinkedIn is the world’s largest professional social network and last Tuesday morning, they took a big step in boosting their social media marketing skills on their resume. As with all my social media, I hop on in the morning and give each network a scan to…
Read On from Marketing Yourself with LinkedIn’s Mobile Update
Award-winning PR and Digital Marketing Agency Selected by Knomo for PR, social media and branding services. lotus823, a PR and digital marketing agency based in New Jersey, is proud to announce a new client partnership with Knomo, a London-based brand that designs and markets stylish bags and cases that organize and protect digital accessories designed…
Read On from lotus823 Welcomes Addition of Knomo to Client Roster
The landscape of the ’24 Hour News Cycle’ changed forever when social media came to be. Traditional news reporting outlets are quickly losing ground to the convenience and immediacy of social media in our always-connected world. World news – whether it’s good, bad, or ugly, can be disseminated in a matter of minutes with the…
Read On from How Social Media Disrupted the 24-Hour News Cycle
Warm summer breezes. The smell of the ocean. Lazy summer days down the shore. For those in public relations, “lazy days” are hard to come by. But, for consumer brands and media, the mid-summer months are often the slowest. So, how to enjoy the flow while keeping things going before the Q4 hysteria? Read on….
July has been a month focused on branding. We’re talking personal, professional and product branding. If you missed any of this month’s PR and digital marketing news, we have it all right here….
Read On from The PR and Digital Marketing Roundup – July 2014
I’m standing in my pantry, looking at a shelf of wine bottles, surveying each of the labels as if I’m picking out a work of art. “Well, do you like red?” I ask my friend. “Sure, I mean I don’t know anything about wine. I’ll drink anything! You probably know more than me,” she quickly…
If you follow our blog, you’ve seen we’ve offered up our expertise and pinpointed our top tips for crowdfunding success. And, if you follow the industry—or the news in general—you’ve seen a great deal of chatter on the Potato Salad Kickstarter that’s made over $60,000. From what it can teach us about successful campaigns to…
Read On from Crowdfunding Weirdos: Epic Successes & Cringe-Worthy Flops
I remember sitting in one of my public relations classes as a college sophomore and hearing my professor say, “Part of this course will require you to complete an internship.” I wanted to run for the door. I had just declared my major. Nervous, I began searching for local internships and came across a nonprofit…
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
