by lotus823 | May 10, 2022 | lotus823 News
RED BANK, N.J. – May 10, 2022 – lotus823 has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2022 issue, hitting newsstands on May 17, 2022, and prominently featured on Inc.com, the list is the result of a...
by lotus823 | Apr 20, 2022 | Best Practices, Consumer Behavior, Content Marketing, Digital Marketing, Marketing
A conversion rate refers to the percentage of users who visit a website and convert. The action of a visitor opting into a newsletter or adding a product to their cart is considered a micro conversion. On the other hand, when a visitor makes a purchase or signs up for...
by lotus823 | Jan 11, 2022 | Branding, CES, Conference, COVID-19, Digital Marketing, Integrated Marketing, lotus823 Clients, Marketing, Public Relations, Small Business, Social Media, Startups, Technology, Trade Shows, Uncategorized
The world’s largest tech show, CES, returned ‘home’ to Las Vegas following a fully virtual showcase last year. Despite some setbacks related to the pandemic, such as popular brands canceling appearances and CES ending a day early, the show was a definite success with...
by lotus823 | Dec 20, 2021 | Blogs, Branding, Consumer Behavior, Digital Marketing, Facebook, Influencer Marketing, Instagram, Integrated Marketing, Marketing, Public Relations, Social Media, Social Media Marketing, TikTok, Uncategorized
As 2021 reaches its end, we can finally look back on the year and see what marketing tactics went well for brands. There are so many components to marketing that are important to cover, but you should make sure your brand, at minimum, is executing the below strategies...
by lotus823 | Dec 13, 2021 | Blogs, Branding, Digital Marketing, Holiday, Integrated Marketing, Marketing, Public Relations, Social Media, Social Media Marketing
As 2021 wraps up, now is the perfect time to start planning out your content ideas for the new year. This is where having a proper content calendar comes in handy–essentially it is a tool used to plan, monitor, and streamline all content activity related to your...
