by lotus823 | Jul 30, 2018 | Integrated Marketing Monthly Roundup
If you’ve been keeping up with our monthly industry recaps, you’re well aware that online privacy has been a hot topic for social networks and other digital platforms during 2018. In July, we saw continued efforts from platforms like Facebook and Twitter to improve...
by Samantha Lins | Jul 26, 2018 | Amazon Marketing, Digital Marketing
Recently, I was in a meeting discussing a new client’s marketing strategy where I asked the question, “Are they planning to go the FBA or FBM route?” In response, I was greeted with a round of blank stares from my colleagues. At that moment, a realization came over me...
by lotus823 | Jul 19, 2018 | Blogs, Digital Marketing, Influencer Marketing, Social Media, Uncategorized
Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can provide for a brand. Additionally, we outlined how to measure the value of the...
by lotus823 | Jul 12, 2018 | Digital Marketing, Public Relations
At a time when the new media landscape and business models are relying on content and audience reach more than ever, public relations (PR) is entering a new realm. Being utilized not just for traditional media relations, but content creation, influencer marketing,...
by lotus823 | Jun 29, 2018 | Integrated Marketing Monthly Roundup
In recent months, we’ve reported on how digital outlets are working hard to improve transparency to win back user trust, and June was no exception to that trend. This month, both Facebook and Twitter announced redesigns that will make Breaking News more prominent and...
by lotus823 | Jun 27, 2018 | Conference, Trade Shows
The consumer technology industry’s largest event in the North East, CE Week, was hosted last week in the Jacob K. Javits Convention Center in New York City. With a larger space and new partnership with IFA, the event drew in an international audience of buyers,...
by lotus823 | Jun 22, 2018 | Digital Marketing, Influencer Marketing, Social Media Marketing
Last month in our post, “How to V.E.T. Influencers: Voice, Engagement, & Tangible Results,” we discussed the importance of vetting influencers before initiating a collaboration. Today, we’ll dive deeper into the different types of influencers and how to quantify...
by lotus823 | Jun 21, 2018 | Company Culture
While the words “Jersey Shore” may take on different meanings depending on who you ask, the shore holds a special place in lotus823’s heart. As our office is located only five miles away from the beach, you can find any one of us down the shore on the weekends soaking...
by lotus823 | May 31, 2018 | Integrated Marketing Monthly Roundup
Last month, we reported that data and privacy discussions were a hot industry topic, and the discussions continued throughout May. This month, you may have noticed an influx of privacy policy update emails in light of GDPR going into effect. Major media outlets and...
by lotus823 | May 24, 2018 | Business Development, Conference, Integrated Marketing, Trade Shows
Fusing tech innovations, developing trends, and insights, CE Week is the consumer technology industry’s largest event in the North East. Expanding this year to the Jacob K. Javits Convention Center in New York City, CE Week is the ideal place to establish key...
