by lotus823 | May 22, 2018 | lotus823 News
Integrated marketing agency awarded for excellence in communications EATONTOWN, N.J.— May 22, 2018 — lotus823, an award-winning, integrated marketing communications agency, is pleased to announce it has been named the Best Small Agency in America by Ragan and PR...
by Samantha Lins | May 22, 2018 | Digital Marketing, E-mail Marketing, Marketing
How often do you run A/B tests in your e-mail marketing campaigns? If you are currently racking your brain trying to think of the last time – if ever- you ran an A/B test, then it is time to revamp your strategy! “But, I follow all of the e-mail marketing best...
by lotus823 | May 17, 2018 | Digital Marketing, Influencer Marketing, Social Media Marketing
While influencer marketing is more popular than ever in today’s market, the idea has been ingrained into society even before the days of social media. Back in 1944, the two-step flow of communication reasoned that opinion leaders (influencers) share their beliefs,...
by lotus823 | May 10, 2018 | lotus823 News
lotus823 Co-founder David Hernandez to Speak on Passion at TEDxAsburyPark Integrated marketing agency’s leader to present on the immigrant’s journey to achieving the American Dream EATONTOWN, N.J.— May 1, 2018 — lotus823, an award-winning, integrated marketing...
by lotus823 | May 7, 2018 | lotus823 News
Eatontown, NJ – May 7, 2018 – lotus823, an award-winning integrated marketing communications agency, is proud to announce its recent honorable mention in Ragan’s 2017 PR Daily Awards and Platinum Award in the Hermes Creative Awards program. The honorable mention was...
by lotus823 | May 4, 2018 | Small Business, Startups, Uncategorized
We are proud to share that our co-founder and managing partner David Hernandez has been selected as a TEDxAsburyPark speaker for this year’s topic about “Passion.” TEDxAburyPark will take place at Convention Hall on Saturday, May 19th. In his presentation, David will...
by lotus823 | Apr 30, 2018 | Integrated Marketing Monthly Roundup
April was a busy month for personal data and privacy discussions. Following news of the Cambridge Analytica Data Scandal with Facebook, social users were at heightened concern about how their personal data is collected and used online. With the fast-approaching...
by lotus823 | Apr 27, 2018 | Digital Marketing, Facebook, Facebook Advertising, Social Media Marketing
Amidst a major data breach, Facebook is facing the reality of strengthened regulations regarding users’ privacy. The purpose is to make users aware that when they agree to allow third-party applications access to their profiles, their information is shared with...
by Samantha Lins | Apr 19, 2018 | Amazon Marketing, Digital Marketing, Influencer Marketing, Social Media Marketing
In July 2017, Amazon launched Amazon Spark, a product discovery feed that works as an in-app social media platform. Spark is somewhat exclusive, with capabilities only available to Prime members currently (although non-Prime members can view the feed), and has been...
by lotus823 | Mar 31, 2018 | Integrated Marketing Monthly Roundup
In February, social media platforms stole the show for digital news, with the rollout of numerous features focused on user experience; however, in March, Facebook saw similar coverage – but not for good reason. Following news that a third-party data analytics company...
