If you’ve been keeping up with our monthly industry recaps, you’re well aware that online privacy has been a hot topic for social networks and other digital platforms during 2018. In July, we saw continued efforts from platforms like Facebook and Twitter to improve transparency and weed out inactive accounts to make for a better…
Recently, I was in a meeting discussing a new client’s marketing strategy where I asked the question, “Are they planning to go the FBA or FBM route?” In response, I was greeted with a round of blank stares from my colleagues. At that moment, a realization came over me – I was speaking what felt…
Read On from The Seller’s Guide to Amazon Acronyms and Other Jargon
Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can provide for a brand. Additionally, we outlined how to measure the value of the content produced by influencers and ways to maximize a partnership. Continuing…
Read On from Paid & Organic Influencers: Pros, Cons, & Everything in Between
At a time when the new media landscape and business models are relying on content and audience reach more than ever, public relations (PR) is entering a new realm. Being utilized not just for traditional media relations, but content creation, influencer marketing, brand strategy development, and more, this evolving model calls for the need to…
Read On from The New Media Landscape: Adapting PR Fundamentals in a Digital World
In recent months, we’ve reported on how digital outlets are working hard to improve transparency to win back user trust, and June was no exception to that trend. This month, both Facebook and Twitter announced redesigns that will make Breaking News more prominent and accessible on the social networks. Furthermore, Facebook announced a new feature…
The consumer technology industry’s largest event in the North East, CE Week, was hosted last week in the Jacob K. Javits Convention Center in New York City. With a larger space and new partnership with IFA, the event drew in an international audience of buyers, distributors, and media. CE Week is the place to showcase…
Read On from Tech’s Biggest Trends This Month: Recapping CE Week 2018
Last month in our post, “How to V.E.T. Influencers: Voice, Engagement, & Tangible Results,” we discussed the importance of vetting influencers before initiating a collaboration. Today, we’ll dive deeper into the different types of influencers and how to quantify their value. The realm of trusted marketing tactics has drastically shifted from traditional forms of advertising…
While the words “Jersey Shore” may take on different meanings depending on who you ask, the shore holds a special place in lotus823’s heart. As our office is located only five miles away from the beach, you can find any one of us down the shore on the weekends soaking up the sun. Below you…
Last month, we reported that data and privacy discussions were a hot industry topic, and the discussions continued throughout May. This month, you may have noticed an influx of privacy policy update emails in light of GDPR going into effect. Major media outlets and social networks are working quickly to acclimate to the GDPR, and…
Fusing tech innovations, developing trends, and insights, CE Week is the consumer technology industry’s largest event in the North East. Expanding this year to the Jacob K. Javits Convention Center in New York City, CE Week is the ideal place to establish key partnerships and stand out in the ever-evolving consumer tech space. In 2018,…
Read On from Unveiling the New & Improved CE Week: Tips & Tricks
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
Read On from Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
