With the first two months of the new year now behind us, social media platforms are maintaining dominance and relevancy in 2019, with many new features underway. This month, LinkedIn followed social media trends, incorporating a LinkedIn Live broadcast feature. Twitter officials appeased the desires of the 326 million active Twitter users, announcing the consideration…
As an agency with firmly planted roots in the housewares industry, the International Home + Housewares Show (IH+HS) will always hold a special place in our hearts. This year, the trade show marks a special anniversary for the IHA (International Housewares Association), which is celebrating 80 years in the industry. With several of our clients…
Read On from IH+HS: A Trade Show that has Withstood the Test of Time
We understand there are mixed feelings and opinions about Valentine’s Day. For some, it means chocolate, flowers, and a romantic dinner. For others, it’s about getting together with girlfriends and celebrating friendship. Or, it may be a day full of self-love and treating yourself. Regardless of the feelings surrounding the holiday, we know it is…
Read On from Valentine’s Day Campaigns We’re Falling in Love With
As January marks the beginning of a new year, social media and digital marketing are gearing up for 2019 with many changes. This month, YouTube TV officially went national, creating a stir within the various streaming services offered. Pinterest revamped its marketing tactics, creating several different personas in hopes of attracting more brands to work…
With over 80 private label brands exclusive to Amazon, the e-commerce giant continues to dominate the online retail sphere. Amazon’s private label offerings had a humble beginning with USB cables and batteries in 2009, and have since flourished into an extensive catalog of Amazon-exclusive brands. The private label products sold by Amazon range from automotive…
Read On from Amazon’s Retail Takeover Through Private Labels
The lotus823 team just returned from a whirlwind week at CES (the Consumer Electronics Show) 2019, and once again, the biggest tech show in the world did not disappoint! With thousands of established companies, startups, and entrepreneurs flooding Las Vegas to flaunt the absolute latest in automotive, robotics, housewares, and everything in between, there was…
At lotus823 we are consistently on the lookout for top talent – those individuals that bring a strong work ethic, desire to learn and grow, and are excited for new challenges that await. And over our eight years in business, we have met with and hired many entry-level candidates. A number of these individuals even…
Read On from Best Practices for Entry-Level Digital Marketing Job Hunting
With 2018 coming to a close, social media projections for 2019 only continue to illustrate the growing role of social channels. While YouTube aims to create a more genuine experience for viewers, ridding the platform of spam accounts, Instagram has rolled out several new features this past month. Twitter revamped its conduct policy in hopes…
The countdown is on! And, for most, that may refer to the holidays. However, we’ve got our eyes on CES 2019 and it’s right around the corner. Taking place January 8th to 11th in Las Vegas, the show “is the world’s gathering place for all those who thrive on the business of consumer technologies,” attracting…
With the holiday season in full swing, the chaotic crowds rushing around town to pick up that perfect gift can often throw some shoppers into a panic. However, now more than ever, consumers are choosing to avoid the stores, opting to make purchases without leaving their homes. And with online retailers like Amazon, consumers can…
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
