by lotus823 | Jan 3, 2019 | Best Practices
At lotus823 we are consistently on the lookout for top talent – those individuals that bring a strong work ethic, desire to learn and grow, and are excited for new challenges that await. And over our eight years in business, we have met with and hired many entry-level...
by lotus823 | Dec 28, 2018 | Integrated Marketing Monthly Roundup
With 2018 coming to a close, social media projections for 2019 only continue to illustrate the growing role of social channels. While YouTube aims to create a more genuine experience for viewers, ridding the platform of spam accounts, Instagram has rolled out several...
by lotus823 | Dec 19, 2018 | Technology, Trade Shows
The countdown is on! And, for most, that may refer to the holidays. However, we’ve got our eyes on CES 2019 and it’s right around the corner. Taking place January 8th to 11th in Las Vegas, the show “is the world’s gathering place for all those who thrive on the...
by lotus823 | Dec 14, 2018 | Amazon Marketing, Holiday
With the holiday season in full swing, the chaotic crowds rushing around town to pick up that perfect gift can often throw some shoppers into a panic. However, now more than ever, consumers are choosing to avoid the stores, opting to make purchases without leaving...
by lotus823 | Dec 5, 2018 | Integrated Marketing Monthly Roundup
If you’ve been following our blog throughout the year, you’ve likely read about the various digital marketing updates and trends that took place. From political involvement to the rise and fall of popular websites, 2018 has been a year of drastic changes. Here are the...
by lotus823 | Nov 30, 2018 | Integrated Marketing Monthly Roundup
As 2018 begins to wind down, November showed no signs of slowing down for digital marketing! Facebook and YouTube each began to roll out new features to benefit users on a day-to-day basis, and more importantly, keep them happy while using the platforms. LinkedIn...
by lotus823 | Nov 14, 2018 | Best Practices, Integrated Marketing, Marketing, Public Relations
PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting editorial calendars when building out PR campaigns are countless; it...
by lotus823 | Nov 5, 2018 | Best Practices, Content Marketing
As 2018 comes to an end, there’s no better time to set resolutions – not only for yourself, but also for your business! While we’re typically caught up in Q4 performance and holiday promotions, ‘tis the season to also look back on 2018 and plan for the year ahead....
by lotus823 | Oct 29, 2018 | Digital Marketing, Integrated Marketing Monthly Roundup
As October marks the beginning of Q4 and the busiest time of the year for most companies, social media and digital marketing efforts are just as active across a variety of platforms. Pinterest is especially gearing up for Q4 with the launch of Product Pins, a newly...
by lotus823 | Oct 18, 2018 | Digital Marketing, Marketing, Search Engine Optimization, Website Design
Having a website for your business has become as important to your brand as having a resume is for an employee’s career advancement. If you do not have one, you do not exist in today’s market. Additionally, with the ever-evolving digital space, having an old, outdated...
