Integrated marketing agency awarded for excellence in communications EATONTOWN, N.J.— May 22, 2018 — lotus823, an award-winning, integrated marketing communications agency, is pleased to announce it has been named the Best Small Agency in America by Ragan and PR Daily’s 2017 Ace Awards. The 2017 Ace Awards recognize individuals, in-house teams, and agencies in communications…
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How often do you run A/B tests in your e-mail marketing campaigns? If you are currently racking your brain trying to think of the last time – if ever- you ran an A/B test, then it is time to revamp your strategy! “But, I follow all of the e-mail marketing best practices,” you try in…
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While influencer marketing is more popular than ever in today’s market, the idea has been ingrained into society even before the days of social media. Back in 1944, the two-step flow of communication reasoned that opinion leaders (influencers) share their beliefs, ideologies, or thoughts with individuals (followers) who are consequently impacted by them. When this…
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[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] lotus823 Co-founder David Hernandez to Speak on Passion at TEDxAsburyPark Integrated marketing agency’s leader to present on the immigrant’s journey to achieving the American Dream EATONTOWN, N.J.— May 1, 2018 — lotus823, an award-winning, integrated marketing communications agency, is pleased to announce its Co-founder and Managing Partner, David Hernandez, will…
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Eatontown, NJ – May 7, 2018 – lotus823, an award-winning integrated marketing communications agency, is proud to announce its recent honorable mention in Ragan’s 2017 PR Daily Awards and Platinum Award in the Hermes Creative Awards program. The honorable mention was for a digital campaign created on behalf of headphones giant and client Audio-Technica in…
We are proud to share that our co-founder and managing partner David Hernandez has been selected as a TEDxAsburyPark speaker for this year’s topic about “Passion.” TEDxAburyPark will take place at Convention Hall on Saturday, May 19th. In his presentation, David will share the personal and professional drivers behind his passion to build a business…
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April was a busy month for personal data and privacy discussions. Following news of the Cambridge Analytica Data Scandal with Facebook, social users were at heightened concern about how their personal data is collected and used online. With the fast-approaching implementation of EU General Data Protection Regulation (GDPR), which goes into effect in May, social…
Amidst a major data breach, Facebook is facing the reality of strengthened regulations regarding users’ privacy. The purpose is to make users aware that when they agree to allow third-party applications access to their profiles, their information is shared with outside websites and apps. New regulations aim to enable users to pick and choose who…
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In July 2017, Amazon launched Amazon Spark, a product discovery feed that works as an in-app social media platform. Spark is somewhat exclusive, with capabilities only available to Prime members currently (although non-Prime members can view the feed), and has been slow to make its way to the limelight. But now, months after the launch,…
In February, social media platforms stole the show for digital news, with the rollout of numerous features focused on user experience; however, in March, Facebook saw similar coverage – but not for good reason. Following news that a third-party data analytics company gained data on millions of Facebook users and used that data to inform…
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
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