Here at lotus823, we are dynamic, implementing the latest tools and trends to ensure the best results for our clients, as well as our team. Throughout 2019, we experienced growth and hard work, along with a lot of fun and amazing memories. We’re thrilled to share our biggest wins and company changes of 2019 and cannot wait to see what 2020 has in store for us.
Our Top Awards Wins of 2019
2019 Hermes Creative Awards
This year, we secured multiple honors in the Electronic Media/Social Media/Interactive Media category. We were named a Gold winner for both our overall website as well as our eblast sent in April to our clients and prospects. Focusing on Amazon and how brands can successfully use the platform, our eblasts had strong open rates and click rates, showing the importance and interest in our message.
We also received an honorable mention for our work surrounding the launch of Audio-Technica’s wireless ATH-M50xBT headphones. To promote the launch of the wireless version of one of the brand’s most popular products, we executed a paid and organic social media campaign, focusing on strong Twitter and Facebook advertising. At the end of the campaign, our efforts resulted in over 25,000 website visits, 4,000,000 total impressions, and a 486% engagement rate.
We created a new category for the awards program this year, too, submitting our influencer marketing initiatives on behalf of oliso to promote the brand’s G1600 Smart Iron. In partnering with 14 influencers, we were able to increase oliso’s Facebook fan base to 186,026 and Instagram following to 296,136, in addition to driving new traffic to the brand’s website, increasing traffic by 121% and new users by 112%. We were named a Platinum winner for the success we achieved.
2019 Inc. Best Workplaces
Our team was thrilled to be named one of Inc. Magazine’s Best Workplaces for 2019. At lotus823, we prioritize our employees and work environment by offering unlimited paid days off, a pet friendly office, and wellness initiatives. Of over 2,000 submissions, lotus823 was one of 346 winners in 2019.
2019 MarCom Awards
We received two MarCom Awards this year! In the strategic communications category, we secured a platinum award for our work with ECOVACS. lotus823 established an influencer marketing strategy to increase overall brand awareness. Our efforts resulted in 910% increase in social media following, an 882,000 consumer reach, and 27,000 total engagements.
In addition, lotus823 received a Gold award in the web creativity/writing category. David Hernandez, our managing partner and co-founder was recognized for his article focusing on brand establishment on Amazon.
As a continuously evolving brand, we took this year to re-establish our core values, mission, and vision statement, ensuring they were reflective of the current lotus823 team. Together as a group, we established the following values that drive us as a team and are the secret to our success; balance, happiness, dedication, integrity, empowerment, acceptance, and adaptability.
As for our mission statement, we created a more accurate representation of our company: “Born of the relentless pursuit of continuous improvement, we embrace change to achieve greatness. We cultivate a passionate, creative, and experienced team of marketing professionals delivering artful, outstanding results that invigorate our clients’ businesses and our own.” Lastly, we re-established our company vision statement; “A passionate, engaged marketing team delivering transformative results for our clients.”
We’re so proud of everything our team achieved in 2019 and know 2020 will be even better!