by Elaina Whelan | Nov 9, 2020 | E-mail Marketing
An effective email marketing strategy opens up a plethora of opportunities for maximizing brand awareness and sales for your online store. As previously discussed in our blog post, Email Marketing 101: What Your Brand Needs to Know, there are different types of...
by Elaina Whelan | Oct 29, 2020 | Integrated Marketing Monthly Roundup
Throughout October, Twitter updated its tweet creation process in Ads Manager, Amazon rolled out customized Sponsored Display ads, and Google expanded several visual search-based features. Learn more about the latest updates in the industry roundup below! Social Media...
by lotus823 | Oct 20, 2020 | Holiday, Marketing
The key to making the biggest retail events of the year successful for your brand is to begin the planning process early. Despite the unique circumstances that will affect the nature of Black Friday and Cyber Monday (BFCM), there is still a major opportunity to end...
by lotus823 | Oct 13, 2020 | Case Study Spotlight
An all-encompassing marketing strategy can help your brand make the largest impact when launching in a new country. lotus823 partnered with Galanz to build awareness for the brand’s launch in the US, grow the brand’s social media community, and establish trust with...
by Elaina Whelan | Oct 8, 2020 | E-mail Marketing
As one of the first forms of digital marketing, email marketing campaigns remain one of the most cost-effective tools a brand can utilize. With the number of global email users set to reach 4.48 billion in 2024, this confirms a developing trend for both businesses and...
by Elaina Whelan | Sep 30, 2020 | Integrated Marketing Monthly Roundup
Throughout September, LinkedIn implemented its own ‘Stories’ feature, TikTok is here to stay (for now), expanding advertising options with its new marketing partner program, and Twitter launched their ‘Holiday Hub’ to aid marketers during Q4....
by lotus823 | Sep 22, 2020 | lotus823 News
EATONTOWN, N.J. – September 22nd, 2020 – lotus823, an award-winning, integrated marketing communications agency, is pleased to announce its Co-founder & Managing Partner, Allison Hernandez has been honored as one of NJBIZ’s Best 50 Women in Business for 2020. Each...
by lotus823 | Sep 22, 2020 | CES
The biggest tech event of the year that attracted an audience of over 171,000 attendees, 4,000 exhibitors, and 6,000 media contacts in 2020 will be hosted virtually in 2021. As one of the most prominent trade shows in the world, CES must go on! Brands, buyers, and...
by lotus823 | Sep 16, 2020 | Case Study Spotlight
A tactical public relations strategy provides brands with meaningful exposure in the target markets that matter most. Check out how we helped Bamboozle, an eco-friendly housewares brand, receive more than 3.5 billion media impressions and 103 pieces of coverage in...
by Elaina Whelan | Sep 10, 2020 | Amazon Marketing
Amazon Prime Day has coined itself as a major and historic retail holiday. Exclusively for Prime members, this global ecommerce shopping event is highly-anticipated every year. Learn more about the history and future of Amazon Prime Day below! Prime Day’s Early Years:...
