August marks our very own 10th anniversary of lotus823 and we couldn’t be prouder to have delivered integrated marketing services to a variety of clients, ranging from start-ups to large brands across numerous industries since our founding in 2010. Join us as we take a walk down memory lane and look back at our accomplishments throughout the past decade!
In 2010, husband/wife team David and Allison Hernandez, developed the idea of an integrated approach to marketing communications at their dining room table. With their combined experience of working in management and human resources positions, lotus823 was born out of a realization that, in order for brands to gain a competitive advantage and increase market share, they needed to address a major shift in consumer behavior.
Trade Show Marketing Experience
Since our first year in business, we have been behind-the-scenes and on site for a variety of events, from niche media events to CES, offering marketing services to some of the largest tech brands. In 2016, our team attended the Inspired Home Show [formerly the International Home + Housewares Show (IH+HS)] for the first time. From securing press interviews, to hosting live social coverage, and media support, we have assisted our clients with expert support for annual industry trade shows.
Signing Long Standing Client Audio-Technica
We are proud to have represented Audio-Technica, a leading manufacturer of a broad range of audio products since 2012. Over the years, our team has established a robust online visibility for the brand through a strategic social media marketing plan, positioning Audio-Technica as a trusted expert in the audio space, and enhancing ecommerce sales through new initiatives.
Growing into Our New Office Space
In 2014, our agency’s expanded scope and reach required us to move into our larger office space on Industrial Way. From the dining room table to the team conference rooms today, our Co-Founders & Managing Partners wanted to create a positive work environment offering benefits beyond the norm. Built on a foundation of collaboration, support, and fun, our employees enjoy the perks of a pet-friendly office where furry friends are welcome daily, on top of a fully stocked kitchen, and much more!
Acquiring Rachel Litner Associates
We kicked off 2017 with some BIG news! Since our founding, lotus823 had operated mainly in the consumer electronics, technology and health and wellness spaces, and this acquisition provided significant access to and expertise in adjacent industries. Acquiring Rachel Litner Associates (RLA), a culinary, housewares and lifestyle public relations firm strengthened the services we are able to provide. The depth of resources available to clients were significantly enhanced by combining the digital, social and SEO prowess of lotus823 with the more than 20 years of public relations expertise of RLA.
Adding Amazon and Influencer Marketing Services
In 2018, we added both Amazon and influencer marketing services to keep up with the changing business models our clients need. Our expertise in ecommerce, search engine marketing, and digital advertising has helped our brands see measurable results from its organic and paid Amazon marketing efforts. Influencer marketing has taken over the traditional ways of advertising as consumers seek real information from sources they know and trust. The expansion of these two services has helped our brands achieve the best ROI for advertising effort and build credibility with highly targeted audiences.
Certified Women-Owned Business
As women entrepreneurs continue to prove that their businesses can drive hearty financial returns, lotus823 was proud to be recognized as an approved Women Owned Business (WOB) Agency in 2018. Our multi-million-dollar company would not be where it is today without the help from the incredible management team, where 91% of the professionals are female.
Inc. Best Workplaces 2019
Our company culture is a top priority at lotus823 and was recognized by Inc. Magazine’s Best Places to Work program in 2019. We are proud of our team and the creative energy we share. Our employees embrace collaborative perks including unlimited paid time off, flexible hours, monthly company outings, and Friday lunches. lotus823 recognizes each individual on our team, offering personalized professional development plans and continued training programs, fostering the growth of each member.
“When we started lotus823 ten years ago, we could never have imagined we would build an agency comprised of such great marketers who are also great people,” stated CEO and Co-Founder David Hernandez. “Beyond the success and accolades we have received for our client work, it really has been our team and the culture we have collectively built, that brings us the greatest satisfaction.”
To learn more about the work we have done for our clients, check out our most successful campaigns to date!