Digital Advertising

Make the Most of Your Digital Advertising

As the digital advertising atmosphere becomes more crowded and competitive, there’s never been a better time to implement a comprehensive, targeted digital ad strategy. Whether you’re looking to gain more awareness around a new product release or are seeking consistent revenue growth month-over-month, a digital advertising agency can help your brand meet its goals while maintaining a low cost-per-acquisition (CPA). At lotus823, we use data-driven and targeted advertising to produce measurable results and help you make the most of your ad budget. Need help with your online advertising?

Analyze

When you contact us, we’ll schedule a call to discuss your company’s goals for digital advertising and to review any past or present advertising your business has run. By looking at the competitive landscape of your brand’s unique industry, we can evaluate how your company can capitalize on the right keywords and audiences to produce the best results at the best CPA. If your business has previously run digital ads, we’ll review the campaigns and pinpoint areas of improvement, untapped opportunities, and excessively-spent budgets, as well as provide detailed recommendations to ensure your brand is spending its budget wisely.

Analyze

When you contact us, we’ll schedule a call to discuss your company’s goals for digital advertising and to review any past or present advertising your business has run. By looking at the competitive landscape of your brand’s unique industry, we can evaluate how your company can capitalize on the right keywords and audiences to produce the best results at the best CPA. If your business has previously run digital ads, we’ll review the campaigns and pinpoint areas of improvement, untapped opportunities, and excessively-spent budgets, as well as provide detailed recommendations to ensure your brand is spending its budget wisely.

Strategize

Whether you’re looking for an ongoing, evergreen advertising campaign to maintain consistent revenue or want to boost interest for an upcoming product release, we offer options that will help your brand meet its goals and scale its efforts as your company grows. Keeping in mind your company’s goals, budget, and past advertising performance, we’ll create a data-driven digital advertising strategy that’s tailored to your brand and designed to deliver maximum results. From in-feed Facebook ads to pay-per-click (PPC) text ads on Google AdWords, lotus823 offers comprehensive ad strategies on a variety of digital networks that work together to ensure your company sees the best results. We know that different products and services perform better on certain platforms and will recommend the best digital ad platforms and angles to position your brand using our years of experience dealing with these outlets to deliver the best ROI.

Strategize

Whether you’re looking for an ongoing, evergreen advertising campaign to maintain consistent revenue or want to boost interest for an upcoming product release, we offer options that will help your brand meet its goals and scale its efforts as your company grows. Keeping in mind your company’s goals, budget, and past advertising performance, we’ll create a data-driven digital advertising strategy that’s tailored to your brand and designed to deliver maximum results. From in-feed Facebook ads to pay-per-click (PPC) text ads on Google AdWords, lotus823 offers comprehensive ad strategies on a variety of digital networks that work together to ensure your company sees the best results. We know that different products and services perform better on certain platforms and will recommend the best digital ad platforms and angles to position your brand using our years of experience dealing with these outlets to deliver the best ROI.

Content Creation

At lotus823, our seasoned digital advertising experts know how to create compelling ads that uniquely position your brand and generate engagement, clicks to your website, and conversions. From using unique photos, graphics, and videos to get your brand noticed, to finalizing sales through persuasive ad copy, we create ads that deliver. Our years of expertise in advertising on social media, Google, YouTube, and the Google Display Network (GDN) give us unparalleled insight into the types of ads that work best for different industries.

Content Creation

At lotus823, our seasoned digital advertising experts know how to create compelling ads that uniquely position your brand and generate engagement, clicks to your website, and conversions. From using unique photos, graphics, and videos to get your brand noticed, to finalizing sales through persuasive ad copy, we create ads that deliver. Our years of expertise in advertising on social media, Google, YouTube, and the Google Display Network (GDN) give us unparalleled insight into the types of ads that work best for different industries.

Optimization

To ensure your brand keeps costs low, we will routinely monitor and optimize campaigns to produce the best results. We’ll analyze your company’s ad accounts on a routine basis to confirm your budget is funding the most profitable campaigns. To guard your audience from experiencing ad fatigue, we’ll produce several variations of ads and A/B test them to find the best combination to produce measurable results. In instances in which users can interact with ads, including many social media ads, we’ll continually monitor comments and address inquiries on your brand’s behalf.

Optimization

To ensure your brand keeps costs low, we will routinely monitor and optimize campaigns to produce the best results. We’ll analyze your company’s ad accounts on a routine basis to confirm your budget is funding the most profitable campaigns. To guard your audience from experiencing ad fatigue, we’ll produce several variations of ads and A/B test them to find the best combination to produce measurable results. In instances in which users can interact with ads, including many social media ads, we’ll continually monitor comments and address inquiries on your brand’s behalf.

Measurement

Each month, we will provide your company with a detailed report that focuses on our efforts during the month prior, key performance indicators (KPIs) unique to your brand, and upcoming activities. KPIs will differ based on your brand’s advertising goals, but most reports include statistics on your ad impressions, website traffic, and conversions, as well as engagement and brand sentiment for social media ads. We believe that transparency is critical for healthy agency-client relationships, which is why we always include comprehensive data on ad spend, campaign performance, and CPAs so you can rest assured you know exactly where your budget is going.

Measurement

Each month, we will provide your company with a detailed report that focuses on our efforts during the month prior, key performance indicators (KPIs) unique to your brand, and upcoming activities. KPIs will differ based on your brand’s advertising goals, but most reports include statistics on your ad impressions, website traffic, and conversions, as well as engagement and brand sentiment for social media ads. We believe that transparency is critical for healthy agency-client relationships, which is why we always include comprehensive data on ad spend, campaign performance, and CPAs so you can rest assured you know exactly where your budget is going.

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Ongoing Communication

To ensure you’re always up to date in regard to your digital advertising campaigns, we offer weekly or bi-weekly calls to review your brand’s account. These calls are ideal for discussing campaign performance, budgetary recommendations, company news, and advertising platform updates that could be a good opportunity for your brand. An ongoing conversation about your digital advertising campaigns ensures that your budget is being spent wisely and that your business is getting the best ROI for its investment.

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Ongoing Communication

To ensure you’re always up to date in regard to your digital advertising campaigns, we offer weekly or bi-weekly calls to review your brand’s account. These calls are ideal for discussing campaign performance, budgetary recommendations, company news, and advertising platform updates that could be a good opportunity for your brand. An ongoing conversation about your digital advertising campaigns ensures that your budget is being spent wisely and that your business is getting the best ROI for its investment.

Target your ideal consumer with digital advertising!

Target your ideal consumer with digital advertising!