SKORDO is both an online and local Maine destination for people who love to cook. Founded in 2016, the family-owned establishment is dedicated to enabling home cooks of all experience levels to create and enjoy good food with the ones they love.
In 2021 SKORDO approached lotus823 to assist in building brand awareness as well as gaining national recognition through media outreach while aiding in online sales through public relations and Google advertising efforts.
From April – December, lotus823 launched a comprehensive public relations strategy and a Google Ads campaign to enhance SKORDO’s media and digital footprints. The goal of the integrated program was to create recognition for SKORDO as a top-tier, nationally recognized lifestyle brand in the cooking space, and increase website traffic to aid sales. These initiatives have brought top-tier, national media coverage in the lifestyle and cooking space as well as helped to increase website traffic in the aid of sales.
To build brand awareness and visibility, lotus823 launched a public relations strategy focused on extensive media outreach to top-tier press as well as the development of media relationships. Multiple pitch angles covering SKORDO’s variety of products as well as recipes were sent out weekly, resulting in significant media coverage in top-tier outlets such as Forbes, Medium, The Kitchn, Travel Weekly, The Boston Herald and more. These efforts also resulted in product placement with three separate broadcast series: the newly released NBC/Peacock series ‘Baking It’, a cooking series for Julia Child on Discovery+ and Food Network in Q2 of 2022, and another Netflix series scheduled to premiere in Q4 2022.
The Google Ads campaigns focused on building brand awareness and at driving traffic to key products on the SKORDO website in order to generate visibility, consumer consideration, and ultimately sales. lotus823 continuously monitored and optimized Google ads to ensure peak performance.
During the nine-month partnership, a total of 25 media hits were secured including coverage in Forbes, Medium, The Kitchn, Thrive Global, Travel Weekly and more. As a direct result of the media coverage secured by lotus823, more than 2,180 users were directed to the SKORDO website showing an exponential increase in referral traffic driven by earned media. Direct search traffic was up by 309.87% after the release of the NBC/Peacock series ‘Baking It’.
As a direct result of lotus823’s Google Advertising strategy launch and campaigns over Q2-Q4, more than 8,900 users were directed to SKORDO’s website and a new revenue-generating channel was opened for the brand.