by lotus823 | Apr 5, 2016 | Content Marketing, Digital Marketing, Facebook, Instagram, Integrated Marketing, Social Media, Twitter
Spring has sprung here at lotus823! As March fades away and April begins, we are excited about Q2 and some of the changes we’ve seen in the digital marketing space this month. Let’s take a look back at some of the topics we thought were relevant in March: What is...
by lotus823 | Mar 8, 2016 | Best Practices, Content Marketing, Public Relations, Social Media, Twitter
Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But what exactly IS newsjacking? To put it simply, newsjacking is the act of leveraging trending...
by lotus823 | Jun 11, 2015 | Branding, Public Relations, Social Media, Twitter
On June 2, former-president of FIFA, Sepp Blatter, resigned after the indictment of other high-ranking FIFA officials last week. The corruption scandal created a large amount of buzz around FIFA from mainstream news to social media. Due to the amount of negative...
by lotus823 | Aug 7, 2014 | Digital Marketing, Facebook, Social Media, Twitter
The landscape of the ’24 Hour News Cycle’ changed forever when social media came to be. Traditional news reporting outlets are quickly losing ground to the convenience and immediacy of social media in our always-connected world. World news – whether it’s good, bad,...
by lotus823 | May 13, 2014 | Facebook, Social Media, Twitter
Have you ever come across a brand talking about some random national holiday that you never heard of? How about a brand jumping on the bandwagon of a cultural trend? I can’t help but to look at this issue from both perspectives. Coming from a consumer’s perspective, I...
by lotus823 | Jan 27, 2014 | Digital Marketing, Facebook, Instagram, Social Media, Twitter
“It’s not about spamming everyone you know. It’s about sharing a moment with your friends.” – Kevin Systrom, Founder & Chief Executive of Instagram As we’ve come to learn over the past couple months, the social media networks that we’ve grown to love and...
