by lotus823 | May 29, 2014 | Marketing, Social Media
One of the major social media marketing events of the year is #SMWF North America, presented by Social Media World Forum. The event is taking place from May 28-29 at 82 Mercer in New York City. Even though we’re not there in person, we wanted to share some highlights...
by lotus823 | May 23, 2014 | Best Practices, Crisis Marketing, Social Media
Let’s face it: we live in an era where social media rules the world. It has become a space where every single person is given a voice, even if it’s behind a screen. Like we all know, this is great for brands as it gives them a space to be creative, open and engaging...
by lotus823 | May 22, 2014 | Content Marketing, Social Media
There’s a distinct difference between advertising and marketing – more specifically content marketing. We know that ‘content is king’ and ‘engagement is everything,’ but talking with your audience and not at your audience is the name of the game. To truly know...
by lotus823 | May 16, 2014 | Social Media, Trade Shows
Last month, I was lucky enough to attend the world’s largest startup event, NY TechDay 2014, at Pier 92 in NYC. This being my first trade show, I was both excited to take in the New York startup culture and anxious about the unknown. My team and I boarded the ferry...
by lotus823 | May 14, 2014 | Crowdfunding, Public Relations, Search Engine Optimization, Social Media, Video Marketing Strategy
We previously provided tips for launching a crowdfunding campaign, but getting the funding your project desires is only half the battle. What happens during the process and once you get backing will impact the public’s perception on the project and, in turn, your...
by lotus823 | May 13, 2014 | Facebook, Social Media, Twitter
Have you ever come across a brand talking about some random national holiday that you never heard of? How about a brand jumping on the bandwagon of a cultural trend? I can’t help but to look at this issue from both perspectives. Coming from a consumer’s perspective, I...
