by lotus823 | Aug 14, 2013 | Content Marketing, Integrated Marketing, Search Engine Marketing, Search Engine Optimization
I was first introduced to SEO about 5 years ago while working at a large network TV dot com. The SEO team was separated from the content team and the SEO specialists passed around convoluted keyword reports at the end of every department meeting that wasn’t really...
by lotus823 | Jul 17, 2013 | Search Engine Marketing, Search Engine Optimization, Technology
On June 18th, Google officially rolled out their new “interactive “carousel” of local results,” Google Local Carousel, to all United States users in English only. The carousel has been in use on tablets since December 2012, however this roll out, or ride if you will,...
by lotus823 | Jul 15, 2013 | Integrated Marketing, Public Relations, Search Engine Marketing, Search Engine Optimization, Social Media
The times, they are a changin’. There was once a time when, in its infancy, Internet marketing was segmented and ‘departmentalized’. At any given time, teams of people were working strictly in PR, SEO, Social Media, and so on. Like anything that experiences rapid...
by lotus823 | Apr 22, 2013 | Integrated Marketing, Search Engine Optimization, Social Media
You’ve heard it before: Teamwork helps productivity, and productivity is the bottom line when things just have to get done. In the integrated marketing space, there’s always a list 15 miles long of priority items to accomplish. When you hit the wall of juggling tasks,...
by lotus823 | Mar 25, 2013 | Search Engine Optimization
There is so much to learn as a college student and intern. I would never knock my school or the education I received, but if it weren’t for my internship at lotus823, I would be graduating with a semi blindfold when it comes to certain marketing skills. Search Engine...
by lotus823 | Dec 11, 2012 | Blogs, Marketing, Search Engine Optimization, Social Media
First things first, please relax! We’re all going to be ok, so there’s no need to worry! Even as someone who dressed as a Mayan for Halloween 2012 (yes, I really did!), I’m happy to report that the world isn’t coming to an end on December 21, 2012. But, if my words...
