by lotus823 | Oct 1, 2015 | Integrated Marketing, Marketing
It is officially fall and the leaves are quickly changing color here in New Jersey. But that isn’t the only thing that has changed this month. Throughout September we have seen a new iPhone, a new Google logo and closed out the month with a really amazing Super Blood...
by lotus823 | Sep 29, 2015 | CES, Marketing
January might seem far away when we’re only just ending September, but for marketers in the consumer electronics industry, it’s right around the corner. Instead of planning what we’ll buy our loved ones this holiday season, we’re figuring out what type of swag we’ll...
by lotus823 | Aug 21, 2015 | Marketing
As we move into the last week of August, we begin to ask ourselves; where did summer go? It’s hard to believe, but the school season is officially upon us. Back-to-school season is the second largest retail season, right behind the holidays. With that being said, this...
by lotus823 | Aug 12, 2015 | Integrated Marketing, Marketing, Search Engine Optimization, Social Media
At lotus823 we understand the importance of integrated marketing. However, many digital marketing professionals still believe organic strategies such as SEO and social media work independently of one another. This fallacy can do major damage to your organic marketing....
by lotus823 | Jul 29, 2015 | Branding, Content Marketing, Marketing, Social Media
In a follow up to a post I wrote nearly two years ago, we’ll dig deeper into Taco Bell’s overall content marketing and media strategy, and how it evolved from their “ahead of the curve” approach to a social media strategy. I’ve previously...
by lotus823 | Jul 23, 2015 | Branding, Marketing
Contrary to popular thought, millennials are welcoming brand content with open arms. Havas Worldwide recently conducted a study to determine how brands play a role in the lives of multiple generations. Focusing on young consumers from the ages 16 and older, 60 percent...
