by lotus823 | Jun 28, 2013 | Integrated Marketing
The key to a successful marketing campaign is communication. Integrated marketing is a conversation between company and customer, where proper branding speaks clearly about a product’s worth. Like so many other aspects of marketing, communications skills between...
by lotus823 | Jun 24, 2013 | Integrated Marketing, Marketing
Marketing professionals know that things rarely ever stay the same. Whether you’re a PR practitioner, community manager, or SEO guru, change is the engine that drives the digital marketing industry. Being a professional in the digital marketing world can be likened to...
by lotus823 | Jun 12, 2013 | Integrated Marketing
Being a communications professional is a lot of fun. No day is the same, and the opportunities to grow and learn both professionally and personally are endless. And one thing’s for sure: you never know what you’ll stumble upon on the Internet. Working at an integrated...
by lotus823 | Jun 1, 2013 | Integrated Marketing, Integrated Marketing Monthly Roundup
The integrated marketing monthly roundup is your source for all lotus823 blog posts from the past month. From public relations to social media and search engine marketing, we’ve got you covered! This month gives insight into a sass monster’s bad day, fueling...
by lotus823 | May 30, 2013 | Integrated Marketing
Some time ago the term “sass monster” came to be a part of this integrated marketing agency’s vocabulary. And, it was invented to describe me. Why? Because, sometimes I’m simply fired up about life and my quirkiness sure does come to light. May one assume this term to...
by lotus823 | May 23, 2013 | Integrated Marketing
At an integrated marketing agency, content is key. It spreads our clients’ brand messages, shapes identities, establishes personalities and cultivates communities. Us loti are a quirky bunch – we find the extraordinary in what some may consider the mundane and...