by lotus823 | Jul 16, 2013 | Integrated Marketing
Integrated marketing is about adapting to change. If you’ve been at the same position in your office for a little while now, chances are you’re beginning to feel complacent. If your work is good, then your work is good, and it’s easy to lose sight of ambition. Don’t...
by lotus823 | Jul 15, 2013 | Integrated Marketing, Public Relations, Search Engine Marketing, Search Engine Optimization, Social Media
The times, they are a changin’. There was once a time when, in its infancy, Internet marketing was segmented and ‘departmentalized’. At any given time, teams of people were working strictly in PR, SEO, Social Media, and so on. Like anything that experiences rapid...
by lotus823 | Jul 11, 2013 | Integrated Marketing, Marketing, Social Media, Technology
“The history of communication is mankind’s search for ways to improve upon shouting.” (via http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/) The smoke signal is one of the world’s oldest forms of communication and yet, in March of 2013, it...
by lotus823 | Jul 8, 2013 | Integrated Marketing, Marketing
In integrated marketing, effective content is affective content. Think of your business message as a lonely child in a vast new world, poised to embark on a spiritual journey through the digital realm a la Siddhartha. Remember that this idea, be it something you...
by lotus823 | Jul 5, 2013 | Integrated Marketing, Marketing, Social Media
You’re surely familiar with old adage of “reach exceeding grasp.” If people read your content and then their people will read it through your people, it spirals outwards again further, into the most distant arms of the social media galaxy. So how can you make sure...
by lotus823 | Jun 30, 2013 | Integrated Marketing
What does your favorite color say about your personal brand? Do people gravitate towards brands they personally identify with? Articles recently published in Fast Company and Entrepreneur examine the science behind why brands choose certain colors. Even if Facebook is...
