by lotus823 | Feb 26, 2014 | CES, Content Marketing, Integrated Marketing, Social Media
N.J.-based content marketing agency’s social media recognized for “Best Use of Social Media for Event Promotion” EATONTOWN, N.J., February 26, 2014 – Content marketing agency, lotus823, announced that it has received an honorable mention in PR Daily’s 2013 Social...
by lotus823 | Jan 8, 2014 | Content Marketing, Integrated Marketing
“Art in general (and [Hugh MacLeod’s] signature style of cartoon art in particular) can express ideas, vision, beliefs, stories, culture, mission and purpose faster, better and more deeply than any other method of business communication.” ~ gapingvoid.com First: Meet...
by lotus823 | Jan 6, 2014 | Content Marketing, Integrated Marketing
The “Secure Search” change in Google Analytics has again changed the SEO game completely. As such, we’re left to forge new devices for predicting and interpreting search data. A Google search is the first step toward engagement and engagement leads to conversion- if...
by lotus823 | Jan 3, 2014 | Integrated Marketing, Public Relations
As a new public relations professional, I would like to share with you one of the basic New Year’s preparation strategies that I have recently learned at our integrated marketing agency. Preparing an editorial calendar strategy is essential to your client’s success,...
by lotus823 | Dec 31, 2013 | Integrated Marketing, Integrated Marketing Monthly Roundup, Marketing, Public Relations, Search Engine Optimization, Social Media
Of giving, right? It’s not just this season. We always want to give you the best tips, news and myth busters of our integrated marketing lifestyle. Here is our December...
by lotus823 | Dec 19, 2013 | Integrated Marketing
I’m a people person. How cliché, I know, as I’m on the PR team. But, really, I am. I enjoy talking; I enjoy listening; I enjoy learning about people and how and why they operate as they do. One of my favorite personality tests is the Briggs-Myers Type Indicator test,...
