by lotus823 | May 2, 2014 | Content Marketing, Digital Marketing, Public Relations, Social Media
In the month of April, we traveled to California, New York, Chicago and even had someone join us from Florida. Why all the traveling you ask? To bring you all the latest on social media, public relations and...
by lotus823 | Apr 28, 2014 | Digital Marketing, Social Media
To continue our analysis of startups this month, let’s get to the nitty gritty. It’s one thing to discharge pseudo-philosophical content on content marketing and social media ad nauseum; it’s another thing to look at what really works. At lotus823 we understand that...
by lotus823 | Apr 23, 2014 | Content Marketing, Digital Marketing, Social Media
One of the biggest days on the startup calendar is April 24, 2014. That’s because it’s NY TechDay 2014! Here’s a look at the NY TechDay experience from last year: NY TechDay 2013 from The Startup Companies Inc. on Vimeo. What to Expect This Year NY TechDay 2014 will...
by lotus823 | Apr 22, 2014 | Content Marketing, Digital Marketing, Social Media
“We live in a visual world. Use a picture to draw in more readers.” –Michael Hyatt, during his 7 Rules to Writing Blog Posts That Get Read and Shared session at Social Media Marketing World 2014 We can all agree that the main goal of any content...
by lotus823 | Apr 15, 2014 | Digital Marketing, Public Relations
EATONTOWN, N.J. – lotus823, a PR and digital marketing agency based in New Jersey, is pleased to announce the recent appointment of Nancy Kohlreiter as Director of Business Development and Operations. In her new role, Kohlreiter will lead the Business Development...
by lotus823 | Apr 7, 2014 | Digital Marketing, Public Relations, Search Engine Marketing, Search Engine Optimization, Social Media
So, you have a cool product or offer an amazing service. You know it, but how do you get your target audience to know it? Simple: marketing. If you put your passion and money into your product or service, but have little to no marketing experience, you’re probably...