by lotus823 | Mar 20, 2014 | Branding, Content Marketing
Love or hate it, Geico’s carpet-bombing brand management is impossible to ignore. The talking Gecko broke important boundaries in modern marketing and moved it forward into absurdism. The Geico Gecko was the antihero, in a sense. Where the traditional cartoon...
by lotus823 | Mar 14, 2014 | Branding, Marketing, Public Relations
I recently returned from a family trip to Walt Disney World – a place that felt brand new to me, as I had little to no memory of my first time visiting this magical land. Though I have little memory of my last visit, returning to the park at age 28 has afforded me a...
by lotus823 | Feb 24, 2014 | Branding, Digital Marketing, Instagram
If you don’t follow @MuradOsmann on Instagram, do yourself the favor. You won’t be disappointed. Murad Osmann is a 28 year-old music video producer from Moscow with a creative —and market-centric— mind. He has generated more than 829,000 followers on Instagram, a...
by lotus823 | Feb 20, 2014 | Best Practices, Branding, Content Marketing, Instagram, Marketing
“Life is not measured by how many breaths we take, but by the moments that take our breath away.” There’s no denying it. People like visuals. They’re quick, to the point and pleasing to the eye. That being said, lets not waste too much time. Instagram....
by lotus823 | Jan 31, 2014 | Branding, Content Marketing
Chipotle is at it again with yet another unconventional marketing tactic to attract the attention of the masses. While the majority of big brands are focused on having their ads run during this year’s Super Bowl, Chipotle is making moves on a totally different plane...
by lotus823 | Jan 28, 2014 | Branding, Content Marketing, Public Relations, Social Media
Have you ever wondered why brands use New Year’s as a time to strongly market themselves or their products? It’s because there’s a huge window of opportunity to promote their brand as a means to start fresh. After weeks of holiday stress, eating...
