by lotus823 | Dec 14, 2018 | Amazon Marketing, Holiday
With the holiday season in full swing, the chaotic crowds rushing around town to pick up that perfect gift can often throw some shoppers into a panic. However, now more than ever, consumers are choosing to avoid the stores, opting to make purchases without leaving...
by Samantha Lins | Jul 26, 2018 | Amazon Marketing, Digital Marketing
Recently, I was in a meeting discussing a new client’s marketing strategy where I asked the question, “Are they planning to go the FBA or FBM route?” In response, I was greeted with a round of blank stares from my colleagues. At that moment, a realization came over me...
by Samantha Lins | Apr 19, 2018 | Amazon Marketing, Digital Marketing, Influencer Marketing, Social Media Marketing
In July 2017, Amazon launched Amazon Spark, a product discovery feed that works as an in-app social media platform. Spark is somewhat exclusive, with capabilities only available to Prime members currently (although non-Prime members can view the feed), and has been...
