With September being back to school season, for social media it meant back to business! And for Instagram and Snapchat, the month was especially busy, with both platforms introducing ecommerce integration to make in-app purchasing easier than ever. Twitter also announced two initiatives to better manage user experience on both the front and backend of…
[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0|0px|54px|0px|false|false”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.2.2″]In the world of PR and lifestyle brands, Q4 kicks off the peak holiday season for short-lead media. That means we have about a two-month window (until late October) to curate press lists, fact check product copy, and finalize images to ensure…
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Industry professionals know the feeling. One moment it’s summer and the next it’s time to gear up for the holidays and CES. In preparation for these activities, each fall season, we tend to reflect on what truly happened in tech the past year. The smart home, wearables, TVs, audio, 3D printing, and…
Read On from Looking Ahead: CES 2019 Predictions and Reflections
With the back to school season in full swing, our team decided to take some time to remember our “glory days.” While we all still consider ourselves students as we are continuously learning from one another in the office, there was once a time when we used to pull all-nighters and cram for finals. And…
Read On from Our College Years: Memories, Experiences, and Fun!
In August, Instagram and Facebook took center stage as they rolled out several new features and initiatives. In conjunction with Facebook’s time well spent initiative – a movement to make time spent online more meaningful – both Facebook and Instagram announced a new feature that measures how long you’ve spent in-app and allows users to…
Earlier this summer, lotus823’s Co-founder & Managing Partner, David Hernandez, had the opportunity to speak on the topic of passion at TEDxAsburyPark. Hernandez’s presentation, “My Bicultural Passion for America,” illuminated the personal and professional drivers behind his passion to build a business as a first generation, Cuban-born immigrant. TEDxAsburyPark discovers and curates speakers, entertainers, and…
Read On from lotus823’s Co-Founder Speaks Passion, Perseverance, and Possibilities
In our latest influencer blog post, Paid & Organic Influencers: Pros, Cons, & Everything in Between, we defined the differences between each type of influencer and what a marketing campaign can achieve by working with them. While there are millions of influencers across various platforms, sometimes finding the perfect influencer can be a challenge. For…
From sharing adorable dog pictures on Facebook to posting for a friend’s birthday on Instagram, it seems as though everyone uses at least one form of social media to mark life’s important moments. With privacy settings, it’s simple to keep these posts from reaching anyone outside of your select friend group. Some people even go…
If you’ve been keeping up with our monthly industry recaps, you’re well aware that online privacy has been a hot topic for social networks and other digital platforms during 2018. In July, we saw continued efforts from platforms like Facebook and Twitter to improve transparency and weed out inactive accounts to make for a better…
Recently, I was in a meeting discussing a new client’s marketing strategy where I asked the question, “Are they planning to go the FBA or FBM route?” In response, I was greeted with a round of blank stares from my colleagues. At that moment, a realization came over me – I was speaking what felt…
Read On from The Seller’s Guide to Amazon Acronyms and Other Jargon
Top AI Trends Brands Should Watch to Stay Competitive
March 23, 2026
Artificial intelligence (AI) has quickly moved from a marketing experiment to an everyday business tool, and marketing teams are feeling that shift in real time. Brands across industries are using AI to create content faster, understand audiences more deeply, and deliver more personalized experiences. So what are the most important AI marketing trends brands should...
Read On from Top AI Trends Brands Should Watch to Stay Competitive
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
