Social Media Facebook Adds Instagram Scheduling to Creator Studio Scheduling posts on Instagram has always been time consuming for digital marketers. And even though Instagram updated its Graph API last year, there’s been no easy way for marketers to schedule their posts. This month, though, Facebook introduced an answer to this problem. The new option,…
How did we ever live without Amazon? It’s a crazy notion to consider how different our shopping habits were 10 years ago when compared to those of today. Now you can order items to arrive on your doorstep in 2-days delivery time through a simple phrase like, “Alexa, order laundry detergent!” Because Amazon has completely…
Since 2007, Facebook ads have become an essential advertising tool for businesses to grow brand awareness, drive website traffic, and more. While many advertisers have gotten comfortable with Facebook’s Ads Manager, the social media giant announced that a big change is on the horizon. Advertisers have always had the freedom to set budgets for each…
In our previous blog, Google Advertising 101, we briefly discussed the key differences between Search and Display ad placements. So, if your brand is looking to capture the attention of users actively researching a product or service your brand offers, then Google’s Search Network is where you will want to be advertising. What Exactly is…
Social Media Pinterest Unveils New Video Capabilities for Brands Since Pinterest went public in April, the platform has been steadily rolling out new e-commerce features, making it an ideal social platform for business. This month, Pinterest introduced new video capabilities. These options include an updated video uploader, a new tab dedicated to videos, a lifetime…
Marketing automation is a powerful way of ensuring your messaging reaches the right people at the right time, in turn helping your business to save time and improve results. In fact, data shows that businesses using marketing automation to nurture prospects see a 451% increase in leads, as opposed to those who don’t automate their…
Read On from Marketing Automation 101: Tips and Best Practices
With an average of 3.5 billion Google searches per day, if your business isn’t advertising on the network in 2019, you are likely not reaching your target consumers at the right time or in the right place. And with 63,000 searches per second on any given day, reaching your audience is even easier thanks to…
Looking to incorporate Snapchat ads into your marketing strategy, but not sure where to begin? Not to worry, we’ve got it covered! We are adding to our collection of social media advertising best practices with Snapchat. With over 300 million active users, there is certainly a population to be tapped by marketers on Snapchat. Like…
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The numbers don’t lie: Amazon has 310 million active users, with 197 million people shopping the e-commerce behemoth monthly. With 1-2-day delivery times and the convenience of one-click purchasing, consumers are treated to the ultimate in seamless shopping with Amazon. And, they are fully buying in to the ease. As a consumer brand, your job…
Read On from Why You Need a Strong Amazon Marketing Strategy
Social Media Instagram Lets Brands Turn Influencer Posts into Ads This month, Instagram launched a tool that will change the way influencers are able to expand their reach. Previously, brands that utilized influencers to post sponsored content on their Instagram profile were limited to that content reaching only the Instagram users that follow that influencer….
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
