Integrated Marketing Monthly Roundup
Social Media Instagram Lets Brands Turn Influencer Posts into Ads This month, Instagram launched a tool that will change the way influencers are able to expand their reach. Previously, brands...
The Gatekeeper of Current Events: Social Media
There’s no denying the fact that the majority of people today are swapping out their newspapers for apps on tablets and smartphones. Gone are the days of families gathering around...
Social Media Advertising Best Practices: LinkedIn
As illustrated through our previous blog posts on social media advertising on Facebook, Twitter, and Instagram, social media has created a multitude of opportunities for businesses to reach consumers through...
The Brands that are Winning Social Media
We’ve discussed best practices for social media marketing and advertising. However, how often do businesses actually follow these practices? We are going to take a look at some of the brands...
Integrated Marketing Monthly Roundup
May Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Last month, social media made a lot of contributions toward a healthier space for account holders and the trend continued this month as YouTube announced plans to change the way...
lotus823 Named One of Inc. Magazine’s Best Workplaces of 2019
This month, lotus823 was honored to have been recognized as one of Inc. magazine’s Best Workplaces for 2019. Although there were over 2,000 company submissions, it was no surprise for the...
The Best Practices to Build Trust on Social Media
The rise of social media has presented new opportunities and challenges for businesses. Utilizing these platforms to connect with consumers to spread the word about your brand has been known...
lotus823 Named One of Inc. Magazine’s Best Workplaces of 2019
Integrated Marketing Agency Selected as One of the Highest-Scoring Companies Based on Positive Employee Engagement and Sentiment EATONTOWN, N.J. – May 16, 2019 – lotus823, an award-winning, integrated marketing communications...
Social Media Advertising Best Practices: Instagram
Marketing projections for 2019 only further emphasize an increase in the role of social media for marketers. Considering we’ve already covered all things Facebook and Twitter, we’re adding to our...
Integrated Marketing Monthly Roundup
April Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
As April kicked off Q2, there were pivotal changes in social media to make the platforms healthier outlets and reduce the anxiety that many users feel as a result of...