As a component of most brand strategies, any modern-day marketing mogul understands the value of influencer marketing. In fact, 2019 reports indicate that 92% of people believe influencer marketing to be an effective form of marketing and 86% of marketers have dedicated a portion of their budget to influencer marketing. Social media influencers allow brands…
Read On from The Core Four: Top Social Media Platforms for Influencer Marketing
Social Media Private Instagram Posts and Stories Can be Shared Publicly Using Just a Web Browser Attention Instagram users, if you’re concerned about privacy, this news is for you. While you may have thought that setting your Instagram account to private would control who can see your posts, it turns out that your photos and…
When meeting with a prospect recently, we were discussing the struggle to garner authentic conversations around brands on social media. Consumers are constantly looking to others for recommendations, reviews, and testimonials, and in an era when writing fake Amazon reviews is a thriving business, it’s become increasingly difficult for brands to build trust with consumers….
Charles Swindoll once said, “life is 10% what happens to you and 90% how you react to it.” Unfortunately, some things are unavoidable and crises happen, even to the largest of companies. However, if things are handled appropriately, not every situation will end in a disaster. One of the most important things that companies need…
With 322 million monthly users, there is certainly a population to be reached by marketers on Pinterest. Considering we’ve already covered our top tips for marketing on Facebook, Twitter, Instagram, LinkedIn, and Snapchat there was no way we were going to neglect the opportunities that lie within Pinterest. Unlike many other social media platforms, Pinterest acts…
Read On from Social Media Advertising Best Practices: Pinterest
Social Media Facebook Adds Instagram Scheduling to Creator Studio Scheduling posts on Instagram has always been time consuming for digital marketers. And even though Instagram updated its Graph API last year, there’s been no easy way for marketers to schedule their posts. This month, though, Facebook introduced an answer to this problem. The new option,…
How did we ever live without Amazon? It’s a crazy notion to consider how different our shopping habits were 10 years ago when compared to those of today. Now you can order items to arrive on your doorstep in 2-days delivery time through a simple phrase like, “Alexa, order laundry detergent!” Because Amazon has completely…
Since 2007, Facebook ads have become an essential advertising tool for businesses to grow brand awareness, drive website traffic, and more. While many advertisers have gotten comfortable with Facebook’s Ads Manager, the social media giant announced that a big change is on the horizon. Advertisers have always had the freedom to set budgets for each…
In our previous blog, Google Advertising 101, we briefly discussed the key differences between Search and Display ad placements. So, if your brand is looking to capture the attention of users actively researching a product or service your brand offers, then Google’s Search Network is where you will want to be advertising. What Exactly is…
Social Media Pinterest Unveils New Video Capabilities for Brands Since Pinterest went public in April, the platform has been steadily rolling out new e-commerce features, making it an ideal social platform for business. This month, Pinterest introduced new video capabilities. These options include an updated video uploader, a new tab dedicated to videos, a lifetime…
Top AI Trends Brands Should Watch to Stay Competitive
March 23, 2026
Artificial intelligence (AI) has quickly moved from a marketing experiment to an everyday business tool, and marketing teams are feeling that shift in real time. Brands across industries are using AI to create content faster, understand audiences more deeply, and deliver more personalized experiences. So what are the most important AI marketing trends brands should...
Read On from Top AI Trends Brands Should Watch to Stay Competitive
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
