CES 2024: Show Predictions and Biggest Trends to Watch
CES 2024 is not just growing; it's thriving. With the recent announcement from the Consumer Technology Association® (CTA), it's evident that this year's event is set to be a record-breaker. As the largest in-person, independently audited tech event globally, CES 2024...
Celebrate Get To Know Your Customers Day with These Tips
One of the most essential parts of a brand’s success is customer loyalty. Creating and building trust with your customers takes time, and once established businesses should do all they can to uphold that relationship. This week, we celebrate Get To Know Your...
April Fools’ Day – These Marketing Campaigns Are No Joke
For centuries, April 1st has been a day of pranks and practical jokes between family, friends, and co-workers. April Fools’ Day celebrations have evolved over the years with social media, marketing, advertising, and public relations. Many well-known brands now spend...
March 2021 Industry Roundup
From a shoppable 3D home and exclusive audio rooms to cultivating a community of kindness online, March was filled with marketing madness. Twitter launched a ‘Brand Bracket’ for a social media marketing spin on March Madness, Instagram increased the number of people...
Working From Home: Remote Work One Year Later
This month marks the first anniversary of the COVID-19 pandemic forcing the U.S. into shutdown and, in turn, the abrupt closure of offices and workplaces. At first, many believed the shutdowns would last from weeks to months, however, the pandemic ushered a new era of...
The Importance of Google Ads
The marketing world has changed dramatically in recent years, and Google Ads is one platform that has been driving this transformation. Formerly known as Google Adwords, Google Ads is a Pay Per Click (PPC) platform that allows business owners or marketing...
Case Study Spotlight: Twinkly
With a diverse range of clients in the housewares and consumer technology industries, the lotus823 team has developed a variety of strategic marketing plans and integrated approaches. Read on to learn how lotus823 utilized a combination of Amazon marketing and...