Brand storytelling is an essential part of establishing your brand, both online and offline. It consists of defining your company’s identity through narratives and stories that captivate your target audience. All posts and content your brand shares are linked back to this unique story. Thanks to social media, your brand can easily communicate with followers…
Despite the fact that trade shows serve as an excellent opportunity for brands to increase visibility, there are several misconceptions when it comes to exhibiting at one of these industry events. The reality is – 72% of brands that participate in trade shows generate leads from new buyers and prospects. As trade show veterans that…
In early August, Amazon introduced its newest selling feature, Sold by Amazon (SBA). The feature gives Amazon control over product pricing as a way to keep up with competition. In the short-term, businesses who use this feature could see an increase in overall sales, but in the long-term, the results might not be as impressive….
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As a component of most brand strategies, any modern-day marketing mogul understands the value of influencer marketing. In fact, 2019 reports indicate that 92% of people believe influencer marketing to be an effective form of marketing and 86% of marketers have dedicated a portion of their budget to influencer marketing. Social media influencers allow brands…
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Social Media Private Instagram Posts and Stories Can be Shared Publicly Using Just a Web Browser Attention Instagram users, if you’re concerned about privacy, this news is for you. While you may have thought that setting your Instagram account to private would control who can see your posts, it turns out that your photos and…
When meeting with a prospect recently, we were discussing the struggle to garner authentic conversations around brands on social media. Consumers are constantly looking to others for recommendations, reviews, and testimonials, and in an era when writing fake Amazon reviews is a thriving business, it’s become increasingly difficult for brands to build trust with consumers….
Charles Swindoll once said, “life is 10% what happens to you and 90% how you react to it.” Unfortunately, some things are unavoidable and crises happen, even to the largest of companies. However, if things are handled appropriately, not every situation will end in a disaster. One of the most important things that companies need…
With 322 million monthly users, there is certainly a population to be reached by marketers on Pinterest. Considering we’ve already covered our top tips for marketing on Facebook, Twitter, Instagram, LinkedIn, and Snapchat there was no way we were going to neglect the opportunities that lie within Pinterest. Unlike many other social media platforms, Pinterest acts…
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Social Media Facebook Adds Instagram Scheduling to Creator Studio Scheduling posts on Instagram has always been time consuming for digital marketers. And even though Instagram updated its Graph API last year, there’s been no easy way for marketers to schedule their posts. This month, though, Facebook introduced an answer to this problem. The new option,…
How did we ever live without Amazon? It’s a crazy notion to consider how different our shopping habits were 10 years ago when compared to those of today. Now you can order items to arrive on your doorstep in 2-days delivery time through a simple phrase like, “Alexa, order laundry detergent!” Because Amazon has completely…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
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May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
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Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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