Over the years, we have worked with dozens of housewares brands in developing strategic plans designed to help them flourish. Learn how we helped The Fulham Group, a fast-growing home and grilling manufacturer, receive more than 2.4 million impressions as a result of one brand ambassadorship program below! Background The Fulham Group, a fast-growing consumer…
Throughout February, Snapchat and TikTok worked on launching new app features, rolling out a “swipe up to call” ad option and implementing shopping links in videos, respectively, while Pinterest introduced a new Verified Merchant Program. Learn more about the latest updates in the industry roundup below! Social Media Snapchat Launches ‘Swipe up to Call’ Ads…
Amazon’s new beta measurement solution is on track to provide sellers with insights they’ve sought for years. Read on for information regarding ways in which brands can assess the impact that third-party advertising and marketing has on their sales on the world’s largest retail platform. Amazon Attribution Beta Explained For brands that choose to sell…
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From “putting yourself out there” to “building trust,” digital marketing is very similar to dating. Learn how branding a business is like finding the perfect match below! Always Look Your Best via GIPHY A brand’s visual storytelling sends a powerful message about who they are. When utilizing digital marketing, the phrase “what you see, is…
From sustainable practices to tackling issues in the food and fine beverage space, brands can use various marketing strategies for success. And just like other industries, the hospitality and foodservice industries are no different when it comes to requiring a solid marketing strategy. With a reported $863,000,000,000 sales in foodservice this past year, it is…
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Throughout January, we have seen newly-launched features across all social media platforms. Learn more about the latest updates in the industry below! Social Media Instagram Addresses Questions on Algorithm, Comment Pods and Verification [Infographic] Instagram is usually sharing insightful information regarding the platform on its @Creators account, and this month in particular, they offered an…
Will you be attending The Inspired Home Show (TIHS) this year? The annual housewares show in Chicago is quickly approaching, meaning important show deadlines are also on the horizon. Formerly known as the International Home + Housewares Show, TIHS is the meeting place for the most important brands in the housewares and home industry, and…
Our Co-Founder and Managing Partner David Hernandez had the privilege of speaking at Enterprise Singapore during CES. Learn more about the key takeaways highlighted below! At the Consumer Electronics Show (CES) in Las Vegas, lotus823’s very own David Hernandez took the stage and presented on the topic of “Coming to America – How Brands can…
Read On from CES 2020 Enterprise Singapore: Breaking Into the U.S. Market
This past week, we had the opportunity to attend the Consumer Electronics Show (CES) in Las Vegas! The show featured global brands across a range of industries, including audio, housewares, and consumer technology, debuting the latest top tech to the show’s thousands of attendees! lotus823 had the opportunity to represent multiple clients at this year’s…
Here at lotus823, we are dynamic, implementing the latest tools and trends to ensure the best results for our clients, as well as our team. Throughout 2019, we experienced growth and hard work, along with a lot of fun and amazing memories. We’re thrilled to share our biggest wins and company changes of 2019 and…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
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May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
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Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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