Breaking Down the Best Marketing Campaigns in 2023
This year, we witnessed a surge of innovative and impactful campaigns that captivated audiences worldwide. From unexpected collaborations to cutting-edge AI integration, brands demonstrated their prowess in connecting with consumers on a deeper level. Let's unravel...
The Importance of Community Management
Does your brand take the time to interact with its followers on social media? An effective social media marketing campaign is inclusive of both creative social media posts and ongoing interaction with your followers or otherwise known as community management. It’s...
5 SEO Tips to Improve Your Content
When looking for a new product or service, consumers typically turn to a trusted search engine like Google or Bing. In fact, in just one day, it is estimated that Google receives over 5.6 billion searches. With an immense amount of competition, it’s vital for brands...
June Highlights: Digital Marketing & Industry News
Throughout June, Instagram began testing desktop publishing, LinkedIn introduced “Boosted” posts, and Pinterest expanded its product display options. Social media apps weren’t the only platforms with updates in June, though. Google launched a new asset management hub...
Amazon Prime Day 2021 Insights
Amazon Prime Day originally started as a celebration of the e-commerce site’s 20th anniversary in 2015. In the last six years, the day has blossomed into a massive annual two-day online sale anticipated by consumers and business owners worldwide. With Prime Day 2021...
The Benefits of Public Relations
Building relationships with top-tier consumers and trade editors allows your brand to make an organic, long-lasting impression. In fact, 92% of consumers trust earned media over promotional advertisements. This week, we provided insight on how an effective public...
Amazon Prime Day: Everything Your Business Needs to Know
Amazon’s annual savings event is quickly approaching! This year, the site is back with its summer-focused sale after COVID-19 forced last year’s event to be pushed into early fall. The annual savings event is scheduled for June 21st through June 22nd. This week, we...