5 Tips for Experiential Marketing in the Digital Age
Isn't it crazy how we're all so plugged into our gadgets these days? It's like you can't even grab a coffee without seeing everyone around you scrolling through their phones or tapping away on their tablets. And don't get me started on how we're all obsessed with our...
How Custom Market Research Can Benefit Your Business
Without research, effective marketing is not possible because it is vital to the process as marketing research and data analysis should be the backbone of any marketing strategy. In market research, data is gathered and analyzed to learn and better understand a...
CES 2022: A Review of the First Hybrid Show
The world’s largest tech show, CES, returned ‘home’ to Las Vegas following a fully virtual showcase last year. Despite some setbacks related to the pandemic, such as popular brands canceling appearances and CES ending a day early, the show was a definite success with...
December Highlights: Digital Marketing & Industry News
December did not disappoint in bringing forth plenty of new ideas in the digital marketing industry. From new social media features to take advantage of, to major ongoing business affairs, these updates may help play a role in making decisions that affect your brand’s...
What is Google AdWords and How It Works
Advertisements are crucial in marketing for generating awareness and targeting consumers, all helping to drive more sales. Projections estimate that by 2024, revenue in digital advertising will top 460 billion. In a society that is dominated by advertisements daily,...
Best of 2021 Marketing Tactics: Tapping Into Successful Campaigns
As 2021 reaches its end, we can finally look back on the year and see what marketing tactics went well for brands. There are so many components to marketing that are important to cover, but you should make sure your brand, at minimum, is executing the below strategies...
Planning for 2022: Content Calendar Best Practices
As 2021 wraps up, now is the perfect time to start planning out your content ideas for the new year. This is where having a proper content calendar comes in handy--essentially it is a tool used to plan, monitor, and streamline all content activity related to your...