Throughout October, Twitter updated its tweet creation process in Ads Manager, Amazon rolled out customized Sponsored Display ads, and Google expanded several visual search-based features. Learn more about the latest updates in the industry roundup below!
With new features, ad formats, and audiences for retail, Facebook is rolling out several new features for ecommerce. Marketers can create ads with product tags directly in Ads Manager, target consumers with new shopping engagement audiences, and expand their reach by addressing shoppers with similar interests as their existing customers.
Instagram users can now view products and make purchases across IGTV, Instagram Live, and Stories. This expansion offers brands and creators a unique opportunity, making it easier than ever to explore shopping through social media content. The platform also has plans to add ecommerce capabilities to Reels shoppable too, later this year.
For brands and content creators, TikTok has experimented with a new notification system to bring users more clarity around content removals. This roll out will help improve communication with TikTok creators, by establishing clear expectations of the platform’s guidelines and give users an easy way to appeal policy violations flagged by TikTok.
Twitter has launched a new Tweet Composer feature for building ad campaigns. The updated layout offers more control when drafting Tweets in Ads Manager and provides real-time previews for content being scheduled. Another added feature includes a tweet duplication tool for promoting bigger campaigns.
Eligible Amazon advertisers can now add their brand logo and customize the headline in Sponsored Display ads. The customized Sponsored Display ads can run on product description pages, customer reviews, shopping results pages, and under the Featured Offer. This new feature enables marketers to reach greater audiences across Amazon.
Google’s latest search-based features, Google Lens and Augmented Reality (AR), are the ultimate visual shopping tools. Users can simply snap a photo or screenshot of a product they are in the market for, and Lens will populate exact matches or similar items. As for AR, Google is in the works of bringing immersive experiences, such as shopping for a new car, straight to smart phones. Google also announced that their team is “experimenting with this feature in the U.S. and working with top auto brands, such as Volvo and Porsche, to bring these experiences to you soon.”