Digital Marketing News, Articles, Tips, and Info

COVID-19 Coverage: Ways the Pandemic Has Changed Consumer Behavior

by lotus823 Staff

July 23, 2021

Since the start of the COVID-19 pandemic, brands and businesses have seen a dramatic shift in consumer behavior. Between stay-at-home orders and social distancing guidelines, consumers have completely adapted to...

Social Media

The Importance of Community Management

by lotus823 Staff

July 15, 2021

Does your brand take the time to interact with its followers on social media? An effective social media marketing campaign is inclusive of both creative social media posts and ongoing...

Digital Marketing

June Highlights: Digital Marketing & Industry News

by lotus823 Staff

July 1, 2021

Throughout June, Instagram began testing desktop publishing, LinkedIn introduced “Boosted” posts, and Pinterest expanded its product display options. Social media apps weren’t the only platforms with updates in June, though....

Branding

Amazon Prime Day 2021 Insights

by lotus823 Staff

June 24, 2021

Amazon Prime Day originally started as a celebration of the e-commerce site’s 20th anniversary in 2015. In the last six years, the day has blossomed into a massive annual two-day...

Branding

The Benefits of Public Relations

by lotus823 Staff

June 17, 2021

Building relationships with top-tier consumers and trade editors allows your brand to make an organic, long-lasting impression. In fact, 92% of consumers trust earned media over promotional advertisements. This week,...

Holiday

Amazon Prime Day: Everything Your Business Needs to Know

by lotus823 Staff

June 10, 2021

Amazon’s annual savings event is quickly approaching! This year, the site is back with its summer-focused sale after COVID-19 forced last year’s event to be pushed into early fall. The...

Business Development

“Do It Yourself”: Entrepreneurs Month

by lotus823 Staff

June 3, 2021

June marks the start of “Do It Yourself” entrepreneurs month and as an agency founded by two entrepreneurs, we know exactly what it takes to successfully start and manage your...

Blogs

Best Practices for Facebook Ads

by lotus823 Staff

May 20, 2021

With over 2.7 billion users, Facebook is the largest social media platform in the world, so incorporating a Facebook ad plan into your marketing strategy is a no-brainer. This week,...

Marketing

Why It’s Important to Have a User – Friendly Website

by lotus823 Staff

May 13, 2021

Creating a user-friendly website is not an easy task. In certain cases, your site might be your user’s first experience with your brand. It’s crucial to create an impressive impression...

Ideas, trends, and insights to keep you ahead.

Timely perspectives from our team on PR, marketing, and the evolving consumer.

COVID-19 Coverage: Ways the Pandemic Has Changed Consumer Behavior

June Highlights: Digital Marketing & Industry News

Amazon Prime Day 2021 Insights

The Benefits of Public Relations

Amazon Prime Day: Everything Your Business Needs to Know

“Do It Yourself”: Entrepreneurs Month

Why It’s Important to Have a User – Friendly Website

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