Is your brand’s Amazon store ready for the 2021 holiday season? The COVID-19 pandemic has drastically shifted how consumers shop and it can be expected that many consumers will turn to online stores, like Amazon, for their gift shopping this year. Ensure that your brand’s Amazon store is more than ready this holiday season with…
Throughout the month of August, Facebook outlined new privacy limitations for advertisements, TikTok began testing a stories feature, and Google introduced new advertising precautions. Learn more about the latest digital marketing and industry news in our monthly roundup! Social Media Facebook Outlines New, Privacy-Focused Approach to Advertising, In-Line with Industry Shifts With the demand…
Read On from August Highlights: Digital Marketing & Industry News
Is your brand planning on exhibiting at CES 2022? Last year’s fully virtual event presented a unique challenge for brands who planned to exhibit at the show. Brands had to get creative with their exhibitions, like planning a live or pre-recorded demonstration showcasing their latest innovations. This year, the annual trade show is making its…
Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer Electronics Show (CES), to host a completely virtual event consisting of virtual exhibits, presentations, and more. After the success of 2021’s virtual shows, many trade…
Read On from CES 2022: How to Prepare for a Digital Trade Show
The Consumer Electronics Show (CES) is back! After being forced to hold a fully virtual event last year due to COVID-19, the biggest tech event of the year is hosting both in-person and virtual exhibits in Las Vegas this January. As one of the biggest trade shows, CES is the place for brands and businesses…
Throughout July, Instagram introduced ads on Reels and Pinterest became certified by Trustworthy Accountability Group (TAG). Social media apps weren’t the only platforms to introduce new updates this month, though. Microsoft recently launched multimedia ads, while Google delayed the phase-out of third-party cookies. Learn more about the latest updates in our industry roundup below! …
Read On from July Highlights: Digital Marketing & Industry News
Since the start of the COVID-19 pandemic, brands and businesses have seen a dramatic shift in consumer behavior. Between stay-at-home orders and social distancing guidelines, consumers have completely adapted to a new lifestyle, including changes to their purchasing patterns.This week, we took a closer look at the ways the pandemic has changed consumer behavior and…
Read On from COVID-19 Coverage: Ways the Pandemic Has Changed Consumer Behavior
Does your brand take the time to interact with its followers on social media? An effective social media marketing campaign is inclusive of both creative social media posts and ongoing interaction with your followers or otherwise known as community management. It’s these interactions and engagements that help your brand establish a positive tone for its…
When looking for a new product or service, consumers typically turn to a trusted search engine like Google or Bing. In fact, in just one day, it is estimated that Google receives over 5.6 billion searches. With an immense amount of competition, it’s vital for brands to optimize their website, including their content with up-to-date…
Throughout June, Instagram began testing desktop publishing, LinkedIn introduced “Boosted” posts, and Pinterest expanded its product display options. Social media apps weren’t the only platforms with updates in June, though. Google launched a new asset management hub and Apple introduced a number of updates with the user’s privacy top of mind. Learn more about the…
Read On from June Highlights: Digital Marketing & Industry News
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
