It’s no secret that Amazon is the leading platform for online shopping with over 300 million active users worldwide. Shoppers turn to the platform for their shopping needs because it’s quick and convenient and in the last year alone, Amazon saw a significant increase in site traffic due to COVID-19. Compared to February of…
With a diverse range of clients in the housewares and consumer technology industries, the lotus823 team has developed a variety of strategic marketing plans and integrated approaches. Read on to learn how lotus823 utilized a combination of Amazon marketing and advertisements, keyword research, and email marketing to increase Twinkly’s brand visibility and ROI. Background Twinkly…
Amazon Prime Day has coined itself as a major and historic retail holiday. Exclusively for Prime members, this global ecommerce shopping event is highly-anticipated every year. Learn more about the history and future of Amazon Prime Day below! Prime Day’s Early Years: 2015-2019 Introduced in 2015, Amazon Prime Day was launched in conjunction with Amazon’s…
When you are looking to buy a particular product on Amazon, what research do you conduct before clicking “Add to Cart?” Perhaps you ask a friend, browse online, or head to a trusted website/influencer for recommendations. When reading articles or engaging with influencer content containing links to Amazon products, the outlet or influencer is most…
Read On from Cutbacks on Amazon’s Affiliate Program Referral Rates
As the largest online retailer in the United States, Amazon is constantly looking for ways to improve their user experience and entice more consumers to become Prime members. While Amazon’s main focus serves to provide consumers with a convenient shopping experience, the company is working to integrate social media features to increase shopper engagement. In…
Read On from Everything You Need to Know About Amazon Live and Posts
Millions of consumers across the country have become so reliant on Amazon, some say they can’t live without it! As one of the Big Four tech companies, this e-commerce giant is always looking for ways to improve its features and dominate the market. We’re breaking down Amazon’s latest headlines and initiatives to keep you in…
Read On from Amazon’s Latest Updates and Initiatives: Everything You Need to Know
Amazon’s new beta measurement solution is on track to provide sellers with insights they’ve sought for years. Read on for information regarding ways in which brands can assess the impact that third-party advertising and marketing has on their sales on the world’s largest retail platform. Amazon Attribution Beta Explained For brands that choose to sell…
Read On from Amazon Attribution Beta 101: What Your Brand Needs to Know
Remember in 1999 when everyone thought computers weren’t smart enough to handle the changing century and the world would simply crash at the stroke of midnight? Well, we are now staring down 2020, and man, have we come a long way since the Y2K jitters. Nowadays, digital is where we live. And with that, DNVBs…
Read On from Is an Amazon-only Approach Right for Your Business?
In March of 2019, Amazon’s popularity was at an all-time high, with over 145.2 million mobile users active on the app. With more than 119 million products, Amazon continues to be the go-to for online shoppers. So, in late 2018 through early 2019, when vendors started to experience difficulties on the platform, many started considering…
Read On from Making the Switch from Amazon Vendor Central to Seller Central
Social Media Snapchat Launches ‘Dynamic Ads’ Which Will Create Ads Based on Uploaded Product Catalogs Snapchat’s newest update, Dynamic Ads, simplifies the process of creating an ad on the platform. Here’s how it works: advertisers upload their product catalog to Snapchat and can use the various built-in templates to develop the ad. The platform will…
In early August, Amazon introduced its newest selling feature, Sold by Amazon (SBA). The feature gives Amazon control over product pricing as a way to keep up with competition. In the short-term, businesses who use this feature could see an increase in overall sales, but in the long-term, the results might not be as impressive….
Read On from Sold By Amazon (SBA) Explained: Putting Trust in Amazon
How did we ever live without Amazon? It’s a crazy notion to consider how different our shopping habits were 10 years ago when compared to those of today. Now you can order items to arrive on your doorstep in 2-days delivery time through a simple phrase like, “Alexa, order laundry detergent!” Because Amazon has completely…
The numbers don’t lie: Amazon has 310 million active users, with 197 million people shopping the e-commerce behemoth monthly. With 1-2-day delivery times and the convenience of one-click purchasing, consumers are treated to the ultimate in seamless shopping with Amazon. And, they are fully buying in to the ease. As a consumer brand, your job…
Read On from Why You Need a Strong Amazon Marketing Strategy
If you’ve ever considered selling your products on Amazon or currently sell on Amazon, you have likely heard of Amazon A+ Content or Enhanced Brand Content. While the services may sound familiar, do you know what they are, how they can help your business, how to implement them, or what the difference is between the…
With the holiday season in full swing, the chaotic crowds rushing around town to pick up that perfect gift can often throw some shoppers into a panic. However, now more than ever, consumers are choosing to avoid the stores, opting to make purchases without leaving their homes. And with online retailers like Amazon, consumers can…
Recently, I was in a meeting discussing a new client’s marketing strategy where I asked the question, “Are they planning to go the FBA or FBM route?” In response, I was greeted with a round of blank stares from my colleagues. At that moment, a realization came over me – I was speaking what felt…
Read On from The Seller’s Guide to Amazon Acronyms and Other Jargon
In July 2017, Amazon launched Amazon Spark, a product discovery feed that works as an in-app social media platform. Spark is somewhat exclusive, with capabilities only available to Prime members currently (although non-Prime members can view the feed), and has been slow to make its way to the limelight. But now, months after the launch,…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
