by lotus823 | Jan 16, 2014 | Video Marketing Strategy
The addictive 6-second looping-video app, Vine, is letting its users become a little more personal. On Friday December 20, Vine allowed for all verified Twitter accounts to create a vanity URL to allow for easy search and a future web-based profile. The update became...
by lotus823 | Jan 15, 2014 | Instagram, Marketing
As most people know, social media is a great way to spread the word about your brand. Whether that brand is your business, your product or yourself, personal engagement is the best form of advertising. Not only is it cost-effective, but also the reach to your audience...
by lotus823 | Dec 20, 2013 | Instagram
It’s been a little over a month since we all came across the first Instagram Ad in our feeds. Perhaps it’s too soon to acquire the true ROI and value proposition of these ads, but we can look into other ways that brands are reaping benefits from this new approach....
by lotus823 | Dec 19, 2013 | Integrated Marketing
I’m a people person. How cliché, I know, as I’m on the PR team. But, really, I am. I enjoy talking; I enjoy listening; I enjoy learning about people and how and why they operate as they do. One of my favorite personality tests is the Briggs-Myers Type Indicator test,...
by lotus823 | Dec 18, 2013 | Facebook
“One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.” – Simon Mainwaring The social community that started out as a private online network for college students has turned into a great business tool for...
