by lotus823 | Mar 26, 2015 | Public Relations, Search Engine Optimization
Public Relations and SEO are two very different practices with very different methods and tactics, but when used together will deliver results that can’t be beat. On the surface, public relations and SEO are very different. PR’s are hustlers, wordsmiths,...
by lotus823 | Mar 23, 2015 | Marketing, Public Relations
Influencer marketing, or aligning with influential people to generate brand awareness, can be a valuable tactic if leveraged properly. While the term can imply a number of practices, there are certain steps you should always take no matter what type of campaign you...
by lotus823 | Mar 6, 2015 | Marketing
Here in New Jersey, February 2015 was on the coldest months on record, with February 24 being one of the coldest days ever recorded in the state (Woolpack, in Northwestern New Jersey rang in at -20 degrees that day). In the last 120 years, there have only been five...
by lotus823 | Dec 3, 2014 | Local Business, Public Relations, Small Business
When it comes to generating buzz, many small businesses wonder how they can compete with the larger players in their space. They worry how they can get their name recognized without the hefty budgets that most giant companies have. As a start-up ourselves, lotus823...
by lotus823 | Nov 13, 2014 | Public Relations
I’ve said it once and I’ll say it again: for the most part, the things I do on a daily basis as a public relations professional I was never taught in college. Sure, I mastered AP style and press releases in school, but most of the tactical components of public...
