A Day in the Life of a PR Pro – East Coast vs. West Coast

A Day in the Life of a PR Pro – East Coast vs. West Coast

Prior to joining lotus823, I worked for a large, global PR agency where my colleagues were based in San Francisco, Chicago, Boston, and Washington, D.C. While I had the chance to meet most of my teammates in-person, there were a few I never met face-to-face, including...
Don’t Live Under a Rock: A PR Specialist’s Tips on How to Stay Informed

Don’t Live Under a Rock: A PR Specialist’s Tips on How to Stay Informed

As a public relations professional, part of my job is to keep up to date with current events. From pitching a trend piece to pulling off a successful newsjacking, we PR pros must constantly be thinking about how our clients fit into the bigger picture in order to...
Brand Spotlight: Walt Disney World

Brand Spotlight: Walt Disney World

I recently returned from a family trip to Walt Disney World – a place that felt brand new to me, as I had little to no memory of my first time visiting this magical land. Though I have little memory of my last visit, returning to the park at age 28 has afforded me a...
New Year, New You: The Perfect Content Marketing Opportunity

New Year, New You: The Perfect Content Marketing Opportunity

Have you ever wondered why brands use New Year’s as a time to strongly market themselves or their products? It’s because there’s a huge window of opportunity to promote their brand as a means to start fresh. After weeks of holiday stress, eating...
Trade Show Marketing 101 From A Public Relations Specialist’s POV

Trade Show Marketing 101 From A Public Relations Specialist’s POV

In my mind, I characterize this time of year as the kick-off to event season. In my personal life, that means all of my favorite awards shows, including the Golden Globes, the Academy Awards and the SAG Awards. Professionally, however, this time of year is all about...
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