by Rachel Litner | Sep 20, 2018 | Best Practices, Marketing, Public Relations
In the world of PR and lifestyle brands, Q4 kicks off the peak holiday season for short-lead media. That means we have about a two-month window (until late October) to curate press lists, fact check product copy, and finalize images to ensure that everything is in...
by lotus823 | Jun 24, 2016 | Public Relations
Happy summer, folks! As Nancy put it best, while most these days are focused on slathering onsunblock and hitting the beach, over here, we’re hyper-focused on prepping our brands’ strategies surrounding holiday sales and preparing for the Consumer Electronics Show...
by lotus823 | Jun 23, 2015 | lotus823 Clients, Public Relations
It’s that time of year again! While summertime oftentimes is synonymous with lackadaisical days, many PR professionals may not feel the slower pace that is the quintessential summer for many folks. From trade shows to product launches, crowdfunding campaigns, and even...
by lotus823 | Jun 20, 2014 | Public Relations
As a PR specialist so much of life is spent in go-mode. And, slowing down to stop and smell the roses is not always part of my regular routine. This week we were blessed to have the opportunity to do so and what better reason to do so than to be honored for excellence...
by lotus823 | Jun 16, 2014 | Public Relations, Social Media
Oftentimes, we lead two different lives – our professional life and our personal life. We usually focus on different activities in each life and do not find similarities in what we do in our free time with what we do at work. As both a PR specialist and a bride-to-be,...
