What the Service Industry Has Taught Me About Marketing

What the Service Industry Has Taught Me About Marketing

Short Answer: (Almost) Everything  I have long held the belief that one can’t simply appreciate a hard day’s work unless he or she has worked in the service industry.  Whether you’re a waiter/waitress, bartender, or bus person, being on the front lines of a service...
Social Media Marketing Beyond Likes and Retweets

Social Media Marketing Beyond Likes and Retweets

 In the integrated marketing world, social media plays a pivotal role in delivering a brand’s message as well as generating customer and fan interaction. Let’s look at a few examples of ‘out of the box’ social media marketing utilization.  When planning and...
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