Celebrity Branding and What it Can Teach Us

Celebrity Branding and What it Can Teach Us

Confession: I love celebrities. I read People.com daily and I am obsessed with being “in the know.” Having recently joined the lotus823 integrated marketing agency, I quickly made it apparent to all of my fellow loti that I love celebrity gossip and can talk about it...
lotus823 Infographic: The Many Colors of an Integrated Marketing Team

lotus823 Infographic: The Many Colors of an Integrated Marketing Team

What does your favorite color say about your personal brand? Do people gravitate towards brands they personally identify with? Articles recently published in Fast Company and Entrepreneur examine the science behind why brands choose certain colors. Even if Facebook is...
Communicating Effectively: Wise Words From Our Integrated Marketing Agency

Communicating Effectively: Wise Words From Our Integrated Marketing Agency

The key to a successful marketing campaign is communication. Integrated marketing is a conversation between company and customer, where proper branding speaks clearly about a product’s worth. Like so many other aspects of marketing, communications skills between...
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