Increasing Holiday Sales with lotus823

Increasing Holiday Sales with lotus823

Are the holidays about presents or presence? Having been a merchant for many years, my initial thoughts surrounding the holidays typically occurred in the middle of summer. When most folks were putting on sunblock, I was planning for the biggest selling season of the...
Tips for Dads and Grads Media Pitching

Tips for Dads and Grads Media Pitching

For PR professionals focused on consumer products, the month of June means one thing – Dads and Grads media pitching. As the name implies, these media opportunities feature highlight-worthy gifts for Father’s Day and Graduations (usually High School and College)....
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